Today we will talk about the most useful SEO tools that will definitely help both beginners and pros in their work. For convenience, we have divided them into several groups by focus. Our rating includes both the most popular and less well-known, but no less useful services.
So, do we analyze the site like SEO experts? Bookmark to test and choose the most convenient tools for work.
Webmaster Tools
Google Search Console, Bing Webmaster Tool (free)
When asked by beginners what tools are needed to analyze a site, experienced specialists will first point to these panels. They are available to everyone and allow you to do an SEO analysis of a site for free. In particular, they allow you to find out:
- whether there are errors that prevent page indexing;
- which keywords lead users to your pages;
- Which domains link to you and other useful information.
To put it simply, these services allow you to establish a connection with the search engines of each search engine (Google or Bing).
SEMrush (paid)
One of the most functional services that contains useful tools for SEO audit and competitor analysis, position monitoring, and multi-dimensional keyword analysis (by region, by language). SEMrush is available as a paid subscription.
Ahrefs (paid)
Another multifunctional panel for webmasters, a great service for in-depth link analysis, as well as for working with keywords, checking site positions, and much more. Before starting work, you can test the tools for 7 days for $7.
Serpstat (freemium)
One of the most famous Russian-language SEO analysis platforms. Like the SEO analytics services described above, Serpstat has many tools that allow you to conduct a full-fledged analysis of the site, including analysis of the link profile and competitors, and to study semantics by different regions.
You can use Serpstat for free, but with daily limits, or connect the appropriate tariff plan for comfortable work without restrictions.
SE Ranking (paid)
This tool is a set of useful functions for multi-faceted analysis of data from your site. The same platform contains tools for tracking positions, checking backlinks, determining keyword frequency, and much more. SE Ranking is available as a paid subscription, choose the appropriate tariff depending on your workload. Or top up your virtual account and pay for each check. A free trial period (14 days) is also available.
Website traffic analysis tools
Google Analytics (free)
We will also start this section by talking about free SEO services from the search engines themselves.
Google Analytics is a program for collecting site statistics, with which you can learn about traffic sources, analyze user actions and their path on your resource. The services provide a huge amount of information that you can customize at will for your project.
Similarweb (freemium)
When analyzing useful SEO optimizer tools, it is impossible not to mention Similarweb. This quite popular service is great for quick competitor analysis, including the ability to add a special extension to the browser. With it, you can get data on the amount and source of traffic, bounce rate, ratio of paid and free traffic, and its geography.
You can use the service for free, a paid subscription expands the user's capabilities and allows for a more in-depth analysis.
Alexa (freemium)
A popular search traffic and its properties evaluation service from Amazon in the West. With it, you can analyze competitors, and their traffic sources, research key queries that users use to come to the site, study backlinks, and much more.
Free site analytics are available, as some metrics can be used as browser extensions. Advanced features are available in a paid subscription.
Don't want to delve into all the details so deeply? Order SEO site analysis from our specialists, get a detailed report on the status of your resource and recommendations for improvement.
Services and programs for SEO analysis and website audit
Screaming Frog SEO Spider (freemium)
The most popular scanner for technical auditing. This web service is suitable for analyzing internal site linking, analyzing meta tags, and titles, and searching for broken links and duplicates in content.
The program is desktop, there is a free version with a limit of 500 pages for scanning. The paid version has more advanced functionality.
Website Auditor (freemium)
Another desktop program designed for express auditing. With its help, you can detect:
- broken links, images;
- duplicate content;
- redirects;
- problems with internal linking and other errors.
The software also allows you to generate robots.txt and sitemap.xml files. The free version of the program has a limit of 500 URLs, and some functions are also unavailable.
Netpeak Spider (freemium)
Speaking of the best crawlers, it is impossible not to mention Netpeak Spider — a tool for quick analysis with a Russian-language interface and support. It allows you to monitor the status of your resource daily and detect broken URLs, duplicates, unnecessary redirects, and other technical problems. This program for collecting website statistics is paid, but there is also a free version with reduced functionality.
Netpeak Checker (freemium)
Another fairly popular desktop program for mass analysis of technical parameters for every day. With its help, you can quickly collect data from various services (Moz, Serpstat, Majestic, SEMRush, and others).
The free version has limited functions, but it can be used by beginners or small agencies. The paid version has more tools for work.
JetOctopus (paid)
Very useful online software for an SEO who works with very large sites. The program allows you to analyze log files, find problems from the technical side (pages with the 4xx code and redirects to them, long loading times, etc.), and, in general, comprehensively assess the state of your site and understand how search bots see it.
The tool can be tested for free. A paid subscription provides access to full functionality.
SEOlyzer (freemium)
Another interesting tool for internal analysis. It can be used for free but with some restrictions. A paid subscription expands the possibilities.
A-parser (paid)
This is a paid parser with a huge number of useful tools. With its help, you can analyze your site by dozens of different indicators (loading speed, checking positions in various search engines, checking keywords and backlinks, and much more).
Tools for monitoring key site indicators
Sitechecker (freemium)
A service for complete site analysis by various indicators. As a result of the check, you will receive a detailed report on the status of both the entire domain and its individual pages.
Sitechecker is available for free, but in this version its functionality is limited. Use the paid plan to get the most out of working with the tool.
In order for SEO promotion to be beneficial, you need to take into account many nuances. If you are afraid of harming the site when promoting it yourself, it is better to use the services of professionals. SEO agency Idea Digital Agency uses the best services for SEO and knows exactly how to increase the visibility of the site on the network.
UptimeRobot (freemium)
This is definitely your choice of website analysis software if you want to monitor your server uptime. UptimeRobot will send you notifications if the site suddenly "goes down", or something happens to your SSL certificate or services. The service has a very wide functionality. It is possible to get free checks upon first registration.
LinkChecker (paid)
A tool for monitoring backlinks. You will be able to receive notifications about lost links in Telegram or by email to solve the problem in a timely manner, monitor redirects, select appropriate pages for placement, not closed from indexing, and not blocked in robots.txt.
You can choose the appropriate tariff: Lite, Standard or Pro.
Google Pagespeed Insights (free)
Evaluate the loading speed of your site for free. Find out what exactly prevents you from increasing speed in desktop and mobile versions.
Read more about how to check website loading speed in one of the previous articles on our blog.
WebPageTest (free)
Free performance check of your resource. Checking the loading speed of the site from different browsers and regions. Ability to test multiple pages in parallel (useful when you want to compare how different pages load).
GTmetrix (freemium)
Another useful tool for evaluating page loading speed. With its help, you can check how your resource loads in different regions, on mobile devices, and monitor the effectiveness of the site during a specified period of time.
Like other free services for website promotion, GTmetrix allows you to test its functionality, but for further use, you need to purchase a subscription.
Services for collecting the semantic core
Google Keyword Planner (free)
This is a Google service that provides a free opportunity to obtain information about users' search queries. With its help, you can find out how often people typed a particular query into the search bar and find similar queries.
This is interesting! We have already told how to collect semantics in one of our previous articles. Read it if you are just starting your journey in the world of SEO.
Keyword Tool (freemium)
A simple but convenient keyword planner. With its help, you can both select relevant queries and conduct SEO analysis of competitors. Works with many search engines, YouTube, and Twitter. Free analysis is available, but details (number of queries, their cost, etc.) are only available with a paid subscription.
Ubersuggest (freemium)
An interesting tool for collecting keywords, analyzing competitors, and selecting ideas and topics for content. Allows you to collect semantics in different countries. Use the trial version to understand whether Ubersuggest is suitable for your needs.
AnswerThePublic (freemium)
With this tool, you can find new ideas for content. It finds, analyzes, and visualizes all questions based on the entered keyword. You can select a country and language to customize your search. PRO mode opens up more options and provides access to more information.
Copywritely (paid)
Also allows you to check texts for uniqueness. In addition, the service has a very wide range of functionality, including:
- grammar check;
- spam analysis;
- readability check;
- word count, etc.
You can choose the tariff plan that will cover your needs.
Services for monitoring site positions
SEMrush (free trial period)
Search analytics service that provides valuable information about search traffic, competitors, backlink analysis and much more. One of its functions is monitoring the positions of key queries in Google, Bing, and other search engines. SEMrush regularly scans search engines and records changes in positions, so you can react to problems quickly. You can also find out which keywords are optimized by competitors, where they get traffic from, and analyze their strengths and weaknesses.
Serpple (paid)
One of the main functions of the service is the ability to monitor the position of the site in search engines. In addition, Serpple analyzes the citation of the site from other sources and its mentions in social networks. Another useful feature of the service is monitoring the positions of competitors and comparing the site with the leaders in your niche.
SE Ranking (free trial period)
Provides interesting insights about the web resource — citations from other sources, mentions in social networks, and backlinks. This is your opportunity to find new ideas for project development. In addition to tracking positions and analyzing competitors, the service conducts technical SEO audit of the site and identifies problems that may affect positions in search results. In addition, SE Ranking integrates with other popular SEO services, such as Google Search Console and Google Analytics.
Mangools (free and paid tools)
The service is convenient with its intuitive interface and the ability to configure notifications about changes. In addition to monitoring positions, the service helps you choose keywords for which you can promote your site and find quality links for the site.
Sitechecker (paid)
One of the main functions of Sitechecker is the ability to monitor the speed and accessibility of the site for users. Sitechecker checks for technical problems and monitors the website's rankings for various key queries. Sitechecker analyzes the citation of the site, its traffic, and the presence of new backlinks.
Combine these tools and get maximum information about the audience, competitors, and opportunities to improve the position of your site.
Backlink checking services
In addition to analyzing the site's rating, reliable backlink-checking tools will help you effectively manage your link profile.
Ahrefs (free)
One of the leaders among the services. This tool not only finds all the links to the site but also analyzes their quality and value. Ahrefs will also show the links of competitors. This will especially help you if you are developing an optimization strategy.
SEMrush (free trial)
Also has a useful link analysis module. The service quickly finds all external links and evaluates their impact on your site's ranking in search engines. This service is known for its accurate data and convenient, pleasant interface.
Serpstat (free trial)
A multifunctional service with over 30 tools for domain auditing and backlink analysis. Provides detailed information about their source and authority. The service will definitely help you find new opportunities for site promotion.
Moz (free and paid tools)
A service that offers free SEO tools and a paid plan. The free one allows you to check backlinks for 10 domains, while the paid one has a much wider range of useful functionality that is worth trying.
If you are a small business owner, the free Moz plan may be enough for you. Large companies will need a paid plan from Ahrefs or SEMrush.
Programs and services for checking texts
And these online SEO optimizer tools will help you check grammar and improve written texts.
Grammarly (free and paid tools)
One of the most popular resources. This is a powerful service that checks not only spelling, but also style, correct word usage, and grammar. The paid version supports the Ukrainian language.
ProWritingAid (free and paid tools)
Another interesting tool. It analyzes sentence structure, paragraph coherence, and style consistency, and gives you specific recommendations on how to improve your text.
LanguageTool (free and paid plans)
Quickly analyzes texts and highlights points that should be checked and improved. In addition, it provides detailed explanations for each of the errors so that you can quickly correct them. The service has free and paid plans with wider functionality.
Hemingway (free and paid tools)
This editor simplifies text by removing unnecessary words and complex constructions. Helps to form the most understandable and clear texts.
So with all this assortment and development of technologies, it is still better to entrust your texts to programs, and not only to your own intuition - your nerves and work will definitely thank you.
Conclusion
As you can see, there is plenty to choose from! Of course, free tools for SEO analysis and website optimization do not always have the necessary set of functions, but they are the best for starting out. Paid tools allow you to do in-depth analysis and are definitely necessary for specialists who want to get even more data.
Stay with us if you want to learn even more interesting things from the world of SEO!
