Why is keyword selection necessary?

For effective SEO project promotion, as well as for setting up contextual advertising.

How long does it take to collect the semantic core?

Collecting the semantic core can take from several days to several weeks, depending on the size and complexity of the project. Important factors include the number of key queries, the language version of the website, and the need to cluster them. For example, for a small website, the process can take 3-5 business days, and for large projects with multiple language versions, it can take 2-3 weeks.

What is query frequency and how to take it into account?

Query frequency is the number of times users enter a particular query into a search engine over a certain period of time. Queries are divided into high-frequency (more than 1,000 impressions per month), medium-frequency (from 100 to 1,000 impressions), and low-frequency (up to 100 impressions). For an effective SEO strategy, it is important to take into account all types of queries: high-frequency queries to reach a wide audience, and low-frequency queries for more narrowly targeted and ready-to-convert users.

Is it possible to optimize the existing semantic core?

Yes, optimizing the existing semantic core is a common practice. It includes adding new key queries that have become relevant, removing outdated or ineffective phrases, and clustering queries to improve the site structure. This helps to keep the content relevant and adapt the strategy to changing search engine algorithms.

How often should the semantic core be updated?

It is recommended to update the semantic core every 6-12 months or as your business strategy changes, new products or services appear. This allows you to stay relevant in search engines and maintain optimal positions.

Collecting the semantic core

The semantic core is a key component of a successful SEO strategy, the heart of effective content planning, and the foundation of high-quality contextual advertising. The right approach to collecting and structuring the semantic core can significantly increase the reach of your target audience, increase conversions, and ultimately improve the economic performance of your business. You should order semantic core collection if you want to get more organic traffic.

What is the semantic core?

Semantic kernel is the phrases and phrases that most often characterize a type of activity, product, or service. For example, when you search for a cell phone on Google, you most likely write "buy + brand and model of device" in the search bar. This key phrase is an element of the semantic core.

The semantic core is the main element for optimizing a website in search results. It is these phrases that allow you to bring your site or certain pages of your site to the top.

Why it is important to rebuild the core periodically

User preferences and needs do not stand still. Over time, new trends, interests, and queries emerge that may not have been taken into account in the initial version of the semantic core.
If the company launches a new product or provides a new service, it is necessary to add the corresponding queries to the semantic core.
Changes in the company's strategic direction or market niche may require adjustments to the core.
Search engines are constantly improving their algorithms. Certain queries may become less or more relevant in the context of new algorithms.
Regularly studying the actions of competitors allows you to identify new queries or weed out less relevant ones, adapting to current market conditions.
Understanding the most effective and most popular queries allows you to allocate funds for contextual advertising more rationally.
Understanding current user requests allows you to create more targeted and high-quality content on your website.

Classification of key queries

If you decide to order the compilation of a semantic core, it is important that it is complete and contains keys of different frequencies. Keywords are divided into high-frequency (>1000 impressions per month), medium-frequency (<1000 impressions per month), and low-frequency (<100 impressions per month).

How we collect the semantic core

We divide the selection of the semantic core into several stages. First of all, we analyze your company's activities and collect a database of search queries. We identify key phrases using search results and special programs.

The next step is to clean and classify the semantics. We remove references to competitors, key phrases with errors, and duplicates from the keywords.

The final part of the work is the classification of key phrases by frequency. The result of the work is presented in the form of a technical report. In it, we describe the work performed and a table with the current semantics, divided into categories.

How much does it cost to develop a semantic core?

The price of the semantic core is calculated individually, depending on:

the type of website (for example, for a one-page website, the semantics will not be extensive, but for an online store, it will consist of 1000 key queries)
competition;
the geography of your website.

Why do clients order a semantic core from our company?

we work quickly;
low cost of custom semantic kernel;
we classify queries by frequency;
the ability to order comprehensive SEO promotion (in this case, the selection of semantics is included in the price of the service);
turnkey core development and delivery of results ahead of schedule.

We work all over Ukraine, providing semantic collection services in Kyiv, Dnipro, Odesa, Kharkiv, and all over Ukraine. Leave a request on our website to order the service of collecting the semantic core for your website and consult with our specialists.

Collecting a semantic core for your site

Creating a semantic core is the basis of successful SEO optimization. We thoroughly analyze keywords that accurately reflect the needs of your target audience and form a structure that will help your website take a leading position in search results.

What is a semantic core?

The semantic core is a set of keywords and phrases that most accurately reflect the topic of the site and the needs of the target audience. It is the basis for successful SEO promotion, as a properly compiled semantic core helps search engines understand the content of the site and its relevance to user requests. Collecting the semantic kernel includes analyzing competitive sites, researching key queries and distributing them across the pages of the site, which ultimately affects the visibility of the resource and its ranking in search results.

When is it necessary to collect the semantic core?

For the new site

The semantic core helps to set up a website for the right key queries from the very beginning, which speeds up its indexing and promotion in search engines.

After redesigning or changing the structure

Updating the semantic core after changes on the site helps to maintain or improve its position in search results by adapting to new conditions.

When expanding to new markets or adding languages

For successful promotion in other markets, it is necessary to assemble a semantic core that meets new demands and language features.

If the site's position falls

A drop in positions may indicate outdated keywords. An updated semantic core will return the site to the top of the search results.

The stages of collecting the semantic core of a website include the following steps

I
Market and competitor research
At this stage, a market analysis is conducted to understand the industry in which the business operates, as well as the competitors, to identify the keywords and queries they are using to attract traffic. This helps to identify successful strategies and key queries that could be useful for website promotion.
II
Selection of keywords for all language versions. 4o mini
An important stage is understanding the needs of the target audience. Based on this analysis, keywords are selected that align with the interests and behavior of users. This helps attract the target audience and ensure the content's relevance.
III
Clustering of queries and distribution across pages.
After selecting the keywords, they are clustered — grouping queries by content and topic. This helps distribute the queries across specific pages of the website, improving its structure and relevance for search engines.
IV
Segmentation by frequency and competition.
At this stage, the queries are segmented based on their usage frequency and level of competition. This helps determine which queries bring more traffic and how challenging it will be to rank for these keywords.
V
Creating a website structure based on keywords.
The final stage involves developing the website structure based on the collected semantic core. This helps build website pages in a way that aligns with user queries and search engine requirements to improve visibility in search results.

The results you will achieve.

You will receive a structured file with key phrases based on the queries of the target audience. All phrases will be categorized by frequency — high-frequency, medium-frequency, and low-frequency queries. This will allow you to target the promotion more accurately, increasing the chances of ranking the website in the top search results, especially with a comprehensive approach to semantics.

Result
You will receive a table with keywords.
You will receive a detailed list of relevant keywords that will help your website attract the target audience and improve its rankings in search results.
Result
An effective website structure.
We will provide recommendations for creating a website structure based on the collected keywords, ensuring convenient navigation and improving page rankings.
Result
Recommendations for working.
You will receive step-by-step instructions for further content optimization and technical aspects of the website to maintain and enhance its success in search engines.

The cost of collecting the semantic core.

Find out the exact cost and timeline for collecting the semantic core for all language versions of your project. Leave a request, and we will provide a transparent cost estimate based on your goals and task scope, including collecting keywords in multiple languages for effective promotion.

* - the cost is calculated for 30 clusters.

Starting from 20,000 UAH *

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Our clients

Client testimonials

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Larisa Babenko

marketing specialist

I know this company, we worked together. An experienced manager who knows her stuff. The team is also top-notch: progressive and modern-minded guys and girls. We were satisfied with the work: fast, professional, effective. I recommend them!!!🤝

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Iryna Kupchenko

marketing specialist

We worked with Idea Digital Agency on SEO for our investment app, which is entering European markets. From the very first weeks, the team immersed themselves in the product, conducted in-depth competitor analysis, and developed an SEO strategy and technical structure for the website in several languages. Everything was clear, step-by-step, and with transparent reporting. You can feel their commitment and responsibility for the result — it's rare to find such a level of consistency and focus.

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Anastasiia Makarova

CMO, Broscorp

After nearly five years of collaboration, I have a lot to share. I had the opportunity to work with the agency as the chief marketing officer of the IT/software development company Broscorp. During this time, the team has repeatedly proven itself to be a reliable partner that always gets involved in solving even the most difficult tasks (and believe me, there were many of them). I appreciate their responsibility, commitment, and professional approach (I always felt that there was a team nearby that would support me). These are the specialists with whom you can truly move forward calmly and confidently. Therefore, highly recommended.

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Kirill Chabanov

COO, aqua cloud GmbH

A great company to work with, I highly recommend it. We have been working with Idea for more than two years now, and during this time we have gone from “almost no organic traffic” to “organic as the main sales and traffic channel”. Well-established and optimized processes, a friendly and engaged team, a focus on results, up to the founders of the company - all these factors are the basis for effective and comfortable cooperation for me. That's exactly what I got from Idea. Plus a 40-fold increase in traffic worldwide and a 15-fold increase in my specific segment and region. Thank you for these results!

Yevheniia Bakatura

director, Chronostyle

They are a great team. They developed a website for our company and are engaged in promotion. We are always satisfied with the work. Prompt, efficient and professional. They listen to the client, give the necessary recommendations, and really estimate the cost of their work.

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Michael Scherbakov

CEO, Mitek CRM Systems

A professional company and a friendly team of specialists with well-established processes. I am very satisfied with the cooperation. Everything is clear and understandable, and most importantly, effective.

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Mykyta Bidenko

company owner

Awesome company, thank you very much for your cooperation. They helped us with SEO promotion and brought many key queries to the TOP-3. They helped with setting up contextual advertising, which also gave great results! I recommend them!

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Alina Derkach

marketer, Katana

I've been working with Idea Digital for several years now and I'm very pleased with the results. A professional team, they do everything on time, which is very important - they are always in touch! It is valuable that the team is fully immersed in projects and tries to do everything to achieve the best result.

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Dmytro Povshednyi

CEO, Co-founder, Chameleon Decorators

A team of professionals, always in touch, we cooperate in SEO, I am satisfied with the work, I see results, I like the flexible approach, the right pricing policy, and the people are pleasant to communicate with. I can see that the owners are building a company for many years, they value customers and reputation. I recommend it to everyone who is looking for a reliable partner.

Katerina Ivanova

COO, Daily Medical

We have been working with Idea Digital Agency for almost 10 years now, and it is a partnership that we truly value. Throughout this time, the team has consistently demonstrated a high level of professionalism, responsibility, and a deep understanding of digital marketing. It is always a pleasure to work with specialists who not only do their job well but also offer fresh ideas, creative solutions, and genuinely care about the outcome. We want to highlight their openness in communication and efficiency in resolving any issues. We sincerely recommend Idea Digital Agency as a reliable and strong digital partner!

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Yevhenia Garbar

Marketing Manager, Testelium

Thanks to Idea Digital Agency, website traffic increased by 20% per month. The team completed the project on time and facilitated a smooth project management process. Their team is focused on results and profitable cooperation.

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FAQ

Why is keyword selection necessary?
For effective SEO project promotion, as well as for setting up contextual advertising.
How long does it take to collect the semantic core?
Collecting the semantic core can take from several days to several weeks, depending on the size and complexity of the project. Important factors include the number of key queries, the language version of the website, and the need to cluster them. For example, for a small website, the process can take 3-5 business days, and for large projects with multiple language versions, it can take 2-3 weeks.
What is query frequency and how to take it into account?
Query frequency is the number of times users enter a particular query into a search engine over a certain period of time. Queries are divided into high-frequency (more than 1,000 impressions per month), medium-frequency (from 100 to 1,000 impressions), and low-frequency (up to 100 impressions). For an effective SEO strategy, it is important to take into account all types of queries: high-frequency queries to reach a wide audience, and low-frequency queries for more narrowly targeted and ready-to-convert users.
Is it possible to optimize the existing semantic core?
Yes, optimizing the existing semantic core is a common practice. It includes adding new key queries that have become relevant, removing outdated or ineffective phrases, and clustering queries to improve the site structure. This helps to keep the content relevant and adapt the strategy to changing search engine algorithms.
How often should the semantic core be updated?
It is recommended to update the semantic core every 6-12 months or as your business strategy changes, new products or services appear. This allows you to stay relevant in search engines and maintain optimal positions.

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Website Development

Implementation of CRM

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