Period: from September 2020 - February 2021
Objectives: increase traffic, and increase sales of the product range from the sitehttps://hotcup.shop/
GEO: Ukraine
Project status at the start of work
Before the promotion of the website for the sale of tea and coffee, the online store was in the development stage. You can learn more about this case by following the link: A case study on creating an online store HotCupShop.
In this regard, there was no organic traffic at the start, and the promotion work began immediately after the completion of the website development stage.
How we promoted the project
To effectively promote a website for selling tea and coffee, our team conducted a full technical audit of the resource to make sure it meets modern SEO requirements and standards. Since this site was created by our developers, we were able to integrate all the necessary technical and SEO optimizations already at the stage of revisions, ensuring the high quality of its functioning.
Website loading speed
We have further optimized the loading speed of both mobile and desktop versions by improving the performance of resources, reducing the amount of CSS and JavaScript, and setting up caching.
It was for mobile
For the PC version
Analysis of duplicate pages To ensure correct indexing, we checked the site for duplicate URLs:
We fixed the accessibility of pages such as https://hotcup.shop/index.php, as well as duplicates with and without "www".
We improved the generation of product cards to avoid duplicate URLs for products that belong to several categories.
Sitemap.xml and robots.txt files
We created recommendations for setting up the sitemap and robots.txt file, defining which pages should be closed from indexing. This allowed us to avoid technical pages, such as /login/ and /register/, from getting into the search results.
Optimization of microdata and pagination
Our specialists added micro-markup to improve the display of pages in search engines and optimized pagination pages for their correct indexing.
Human-readable URLs (HRU)
We ensured the implementation of HTML for all main pages to improve user experience and search engine rankings.
Language versions of the site We additionally checked and corrected technical errors that were found in the Ukrainian version of the site, ensuring its stable operation.
The mobile version of the site
We have improved the mobile version by fixing errors that affected its adaptability and loading speed.
Since the site was created within our team, this allowed us to quickly eliminate all identified shortcomings and implement the necessary SEO corrections. Thanks to this, we created a solid technical foundation for further development of the site.
The next step was the gradual optimization of priority pages on the site:
We collected the semantics of the site
We formed a TOR for the texts
We formed unique meta tags and H1 headings
We formed template meta tags to quickly eliminate duplicate pages
We formed a link map for effective weight distribution between pages
And filled the pages with unique content
We also expanded the structure of the site using smart filters: Brand, Features, Flavors, and Country (we processed mid and low-frequency queries).
We optimized two language versions of the site.
From the first month of promotion, we already started increasing the link profile. In general, these were the following types of donors:
Crowd Links
Local Links
Article Links (Permanent)
After optimizing commercial pages, we began active work on developing information traffic (blog)
Results
Organic traffic to the site increased by 2720%. Below is the traffic during the promotion period
The positions on the website have increased
Below we present the site positions by priority sections:
Homepage positions for the b2b segment
Items in the “Coffee” section
Items in the “Tea” section
Conclusion
As a result of the SEO promotion of the Hotcup. Shop website, our team ensured a significant increase in organic traffic – by 2720%. We conducted a deep technical audit, implemented optimization of all important aspects, such as site loading speed, correct indexing, micro-markup, and adaptability of the mobile version, and also expanded the site structure using smart filters. Special attention was paid to creating high-quality content, correct linking, and active development of the link profile. As a result, there was a noticeable increase in positions in key categories and a stable increase in informational and commercial traffic.
If you want to achieve similar results and take your business to a new level, order SEO promotion services from Idea Digital Agency. We know how to create an effective strategy and implement it with maximum benefit for your project!