Task: increase organic traffic
GEO: Kyiv and the region, Ukraine
Promotion period: May 2025 - present
Client's website: https://nordi.house/
Project status at the start of work
At the beginning of the project, we conducted a comprehensive analysis of the site's technical condition and identified a number of key issues that directly impacted search visibility and required a systemic solution.
Main problems:
During the initial audit, we discovered a number of inaccuracies in sitemap files. These files play a key role in informing search engines about the site's structure and indexable content. Incorrectly configured sitemaps limited the effective crawling of pages by search robots, negatively impacting indexing and overall site visibility in search results.
The website lacked microdata, which helps search engines correctly interpret page content. Implementing it would have made snippets more informative, improved the site's visibility in search results, and made user interaction with search results more convenient.
During the website analysis, violations in the logic of service page generation were identified. Such addresses reduced user navigation and hindered search engines from correctly interpreting the pages, negatively impacting indexing and SEO weight distribution.
Canonical. The site lacked canonical tags, which was blurring SEO signals. The issue was resolved by correctly implementing the tags, which consolidated page weight and improved indexing.
To improve the site's usability and SEO performance, we needed to optimize the layout for mobile devices, ensuring the correct display of content on screens of different sizes.
Ours SEO promotion, we began by identifying and addressing the site's key technical limitations. Their step-by-step elimination created a solid foundation for increasing the site's search visibility and organic search performance, leveraging our practical experience and expertise.
How we promoted the project
The project's promotion process was structured in stages—from analyzing the competitive landscape in the modular construction market to developing recommendations for local promotion and working with Google My Business (GMB). Below are the key stages of our work.
Competitor Analysis: We conducted a detailed analysis of competitors in the modular home manufacturing industry, examining their positioning, website structure, SEO strategies, priority keywords, and tactics. This allowed us to objectively assess the current market situation, identify competitors' strengths and weaknesses, and identify growth opportunities for further project development.
Collection of semantic core: We conducted a comprehensive analysis of search queries related to modular construction. This allowed us to prioritize SEO optimization, identify areas for website expansion, and develop a future development strategy for the project.
Work plan: Based on the analysis and audit, a step-by-step action plan was developed, covering technical optimization of the site, development of its structure, improving user experience, working with the link profile, content creation and optimization, as well as local promotion using Google My Business (GMB).
Reworking categories and pages: We analyzed the current website structure and page content, identified missing and poorly developed elements, and made the necessary changes aimed at increasing the relevance of the pages and improving their visibility in search engines.
Expanding the site structure: As part of the website's development, its structure was expanded by creating new commercial pages focused on priority areas and key search queries in the modular home construction industry. This allowed us to more accurately address the needs of the target audience, improve the website's relevance to commercial queries, and increase its potential for attracting organic traffic.
Creating a Russian version: To expand the site's reach to a wider target audience, a Russian-language version was developed, taking into account SEO requirements and structural features. This allowed for a broader semantic core and improved search visibility.
GMB Recommendations: We've prepared recommendations for setting up and effectively using Google My Business, aimed at increasing your company's local visibility and attracting a relevant target audience.
Blog Content Guidelines: We developed a content strategy for the blog, including recommendations for creating and optimizing materials aimed at attracting the target audience and increasing the content's relevance to search queries.
Link Strategy: We developed a strategy for attracting high-quality backlinks to the website, focused on the specifics of the modular home construction market. As part of this strategy, we selected authoritative resources in the fields of construction, architecture, development, and suburban real estate for guest posts and expert content. Additionally, we utilized crowd-sourced links on specialized forums and thematic platforms, as well as placements on review sites, maps, and construction company directories. Publications on industry news resources, reviews of modular home manufacturers, and listings in professional databases also proved effective.
All of these steps allowed us to develop a comprehensive promotion strategy aimed at increasing search visibility, growing organic traffic, and attracting potential customers to the modular home manufacturing company's website.
Results
During the SEO campaign for the website, tangible positive changes were recorded. From the start of the campaign to the present, organic traffic has shown steady growth—the total number of visitors has increased by more than 123%. This trend indicates increased audience interest in the site and a significant improvement in its visibility in search engines.
It's also important to note the positive dynamics of the website's search rankings. During the promotion process, the number of keywords for which the site began to consistently rank in the top 10 and top 20 increased significantly, further confirming the effectiveness of the implemented SEO strategy and increasing the influx of targeted organic traffic.
The Russian-language semantic core was added to the tracking at a later stage, as the corresponding pages were created after the initial stages of the project. Therefore, the dynamics for these queries are displayed over a shorter period of time.
Results of the project's SEO promotion
SEO optimization for a modular home manufacturer's website demonstrated that a systematic approach to optimization yields sustainable and measurable results, even in the competitive construction services niche. By addressing technical limitations, we laid a solid foundation for further growth in search visibility and project scalability.
Comprehensive work on the website structure, semantic core, commercial pages, and content allowed us to expand the reach of target queries and improve the website's relevance to both search engines and potential customers. Additional benefits were achieved through local SEO and building a high-quality link profile in industry-specific sources.
The results, including a more than 123% increase in organic traffic and improved rankings for keywords in the top 10 and top 20, confirm the effectiveness of the chosen strategy. The project demonstrates that SEO promotion in the modular construction industry is a long-term tool for attracting a target audience and generating a stable flow of potential clients, provided it is implemented comprehensively and consistently.
Now that you see the opportunities that collaboration with Idea Digital Agency, we invite you to join our ranks of satisfied clients. Trust us with the development of your project, and together with our team, you can take your online business to the next level.