Grusha.ua is an online store of natural tea, coffee, and coffee machines.
Objectives: Promotion of the website in the TOP 10 of Google by relevant commercial and informational key queries, an increase of traffic to the website.
Completed:
Detailed analysis of competitors (control, content, usability).
Technical audit of the site.
We collected the commercial semantic core of queries.
Group queries by page.
We optimized the existing content for the key queries corresponding to the page.
We optimized meta tags for all pages of the site: Title, Description, H1.
We collected the semantic core for information queries for the blog.
We created technical specifications for writing articles in the blog section.
We wrote relevant content according to the terms of reference for the blog section.
We placed optimized texts in the blog section.
We developed a strategy for increasing the link mass with the help of:
crowd marketing links;
eternal links;
Local SEO.
Link building (getting backlinks from relevant websites).
At the initial stage, we optimized the site for the collected semantic core, and further optimized the categorical content and metadata already available on the site, which increased the number of search phrases in search and increased positions for commercial keys.
Further, to increase the site's visibility for more search queries, it was decided to create a blog section and expand the semantic core in the article part of the site by writing articles for information requests. As part of the optimization of the written articles, we re-linked them to important queries for promotion.
Results of SEO promotion of the online store Grusha.ua
During the 6 months of work on the promotion of the Grusha.ua website, the number of key phrases increased from 1,853 to 36,878. In percentage terms, the number of key phrases increased by 1890%.
*Growth of key phrases during the SEO promotion period
During the implementation of the actions described above, the site not only increased traffic and strengthened its position in the search results, but also gained positive visibility dynamics in Google's organic search results.
*Increased visibility in Google
Growth of positions in Google by the core queries
Below are the dynamics of the frequency of queries from Google search results that are currently in the top 10 and for which the site was promoted at the initial stage of work and now:
Growth of organic search traffic
In 6 months, organic traffic increased from 2,869 visitors to 10,328 unique visitors per month. Monthly organic traffic to the project increased by 360%.
*Graph of organic website traffic growth
Link mass growth
In the process of working on the project, we developed an optimal link strategy, and as a result, we have a smooth natural growth of the link mass. The graph is somewhat uneven, due to the client's uncontrolled placement of certain affiliate and sponsored links. In the process of website optimization, we received:
90 links from relevant websites;
75 crowd links;
55 links from regional directories.
The donor sites have high traffic, authority, good trust indicators, and an active audience.
*increase in link mass
With the help of a diluted link profile and optimization of the main categories, we managed to increase the relevance of the Grusha.ua website and bring it to the top positions in search results.