Task: increase market share, customer growth, and awareness.
GEO: Ukraine
Promotion period: from 11.2020 to 12.2021
Project status at the start of work
A WordPress site with technical errors such as slow loading of the site, lack of a canonical tag on the pages, errors with the generation of pagination pages, lack of texts on the site, and errors related to the layout. The client contacted us with the aim of increasing the number of applications for organic search results and increasing positions.
How we promoted the project
To achieve effective promotion of the resource Suziria.ua, a manufacturer and supplier of pet products, a promotion strategy was developed that includes technical, internal, and external optimization.
We performed a comprehensive technical audit of the main domain www.suziria.ua, which allowed us to identify critical errors and draw up a technical task (TOR) for its optimization. We also conducted a technical audit of the subdomain c.suziria.ua with the creation of a corresponding TO to improve its operation.
We conducted a competitor analysis to understand what sources and methods they use for promotion. This allowed us to form an idea of the competitive environment and identify effective tactics.
We selected the keywords that were most relevant to the site. The semantic core became the basis for further optimization of the site's content and structure.
Based on the collected semantic core, we processed the site content, improving its relevance and compliance with search queries. We created technical tasks for writing new texts and developed unique meta tags for key pages.
We set up Google Analytics and Google Search Console to provide a transparent understanding of promotion effectiveness and traffic analysis.
The main emphasis was placed on promotion through links from authoritative thematic sites and directories. Priority was given to acquiring permanent links on trusted resources to increase brand awareness and support priority pages in the directory.
We regularly monitored the dynamics of link growth and, if necessary, adjusted the strategy to achieve the most effective results.
Results
The promotion of the Suziria.ua website led to an increase in organic traffic and conversions, as evidenced by the following key indicators for the period from 12/24/2020 to 12/24/2021 compared to the same period a year earlier:
38% of key queries are in the TOP-10, while 13% of them are in the TOP-3, and 43% of key queries are in positions 11-30, which provides a solid foundation for further work with these key queries.
the number of users increased by 66.50%, and the number of new users increased by 64.71%
Goal conversion rate increased by 177.15%
The number of goals achieved increased by 419.88%.
Conclusions
The promotion of the Suziria pet products website has demonstrated the effectiveness of a comprehensive approach to website promotion. Achieving high performance in a short period of time proves the need for systematic analysis and regular optimization to maintain and strengthen competitive advantages in the market.