SEO Promotion of a Contractor Marketplace for Solar Panel Manufacturing and Installation in the U.S. – Innovate Solar

Objective: increase the volume of organic traffic.

GEO: USA

Promotion period: May 2021 – April 2023.

Project status at the start of work

At the very beginning, the client decided to move the site to a new domain, so our team first of all developed a technical task for the development of a new site and supervised its implementation.

Thanks to this approach, we managed to immediately take into account all the technical nuances important for successful SEO promotion.

This client's niche is very competitive and overheated, and many companies are ready to buy leads. That's why the results we got in such a short period of time are really good.

How we promoted the project

1. We analyzed competitors' on-page and off-page strategies.

2. We created a technical task for moving the site to a new domain, which took into account all the technical aspects important for further promotion.

3. We created a redirect map for the correct transfer of all URLs from the old domain to the new one.

4. We collected semantics for commercial pages.

5. We created a technical specification for the additional optimization of commercial pages: development of meta tags, content, and images.

6. We regularly increased the number of links to the site using various links (outreach, crowds, submissions, local directories).

7. We regularly worked with the blog, created technical specifications for writing optimized blog articles to attract information traffic.

Results.

During the promotion period, the volume of organic traffic to the website increased significantly and was still growing at the time of the work stoppage. Most users were visiting the site for the first time, but some returned to the site repeatedly:

During the promotion period (1.05.2021-30.04.2023), the number of users increased from an average of 50 to 400 daily.

Most users came from the United States: 

About 200 conversions were made on the site, according to the goal we set at the beginning of the promotion:

Now the site is in the top 10 in terms of frequency keywords that bring it targeted traffic: