Website: NDA
Objective: Increase organic traffic and the number of applications
GEO: Germany, Austria, Switzerland, USA, UK
Promotion period: April 2022 - August 2024
Project status at the start of work
The site had technical problems at the beginning of promotion that prevented it from growing in search results:
A large number of broken links and links through redirects
Most pages of the site had problems with META data, and incorrect header structures, most pages did not have Canonical and correctly configured links between language versions of the site.
There were no important commercial and technical pages for this type of site. For example, Pricing, Cookie Policy, Compliance & Certification pages
The internal linking of the site was not configured correctly.
There were problems with Robots.txt (important site directories were closed) and the Sitemap.xml file (broken links)
The site had low-speed indicators on mobile devices.
Also, no link building was carried out for the site and the link profile was almost completely empty, which prevented the project from growing effectively.
How we promoted the project
We analyzed competitors' on-page and off-page strategies and developed an effective project promotion plan, which was adjusted depending on the status and effectiveness.
Conducted an in-depth technical audit of the site, provided recommendations for eliminating problems on the site, and expanded the structure with the necessary pages.
Created a content strategy for the development of the website blog
Collected semantics for commercial pages and blog articles, constantly monitored performance to test new META and content on the pages, and monitored its relevance.
Gave recommendations for improving the E-E-E-A-T factors of the site by creating landing pages for authors, implementing comments from Reddit in blog posts
We made a technical specification for the optimization of commercial pages.
We regularly worked with the blog: publishing new articles to attract information traffic to the site, which converted into applications.
We regularly built up the trust of search engines on the site with the help of various links:
We focused on both German thematic platforms and European ones for placing outreach articles.
Work was carried out to get the client's tool into the selection of the best solutions for testing, which also had a positive impact on the promotion and brand awareness, as well as an increase in referrals.
We placed Web 2.0 and submission links in various German and European directories.
We were active on Reddit in thematic threads about testing.
Results.
During the promotion, the project showed a significant increase in organic traffic, primarily from the priority region of Germany. In particular, we received a 42% increase in applications to the site in 2024 compared to the previous period.
Data from GA4:
Data from Google Search Console:
It was traffic from Germany that was the highest priority for the customer, so the biggest focus was on increasing conversions from this region.
On average, traffic grew by 500-700 users from search results every month.
Comparing the period from January 2024 to August 2024, this year was the most effective for the growth of key organic indicators of the site:
The number of users increased by 97.33% (almost 2 times)
The number of sessions increased by 104.48%
The number of events increased by 95.05
The number of key conversions increased by 42.01%.
Also, during the promotion period, the site increased 25 points in the Ahrefs Domain Rating by obtaining links from quality sites:
During the period of promotion, the site significantly improved its position in search results, primarily in the German region:
