Finally, your Google Adwords advertising has started. And you can even see the first results: the statistics are slowly growing, and people are clicking on the ads. You suddenly decide to see what your ad looks like. You type one of the queries into the search bar and … nothing!
But don't jump to conclusions! Today we will tell you why this happens, why you can't Google, and how to make sure that your ads are really seen by potential customers.
Why don't we see contextual advertising in the search results
Let's figure out why advertising is not displayed for key queries. There are several reasons.
Daily advertising budget has run out
When there is no budget, ads will no longer be displayed on that day. If you want to avoid such a nuisance, increase or completely remove the daily budget limits.
Daily budget is being spent too quickly
Ads will stop showing if Google notices that the money allocated for the daily budget is being spent too quickly.
Ads have not passed moderation or have the status "under review"
If you have just launched an advertising campaign and immediately ran to Google to check how everything is working, we hasten to disappoint you - you will not be able to find and view your ad. Moderation takes several hours. Be patient. Also, be sure to work with rejected ads: fix errors and rerun them.
Your ads have a low ranking
As a result, competitors win the auction, and your ad is shown either at the bottom of the first page or on completely different pages in the results. To improve your position, you need to increase your bid and/or increase your ad quality score.
You have incorrectly configured the campaign by devices, geolocation, and language
The ads are configured for Odesa, and you are viewing them while in Dnipro. Or you are using a VPN for Internet surfing, with an IP address of another country. Or you are Google in Russian, and the ads are in Ukrainian. Or you are viewing the search results from a mobile phone, and the ads are configured for PC users.
You did not take into account the set display schedule
It is possible that you simply forgot that a special display schedule was set for your ads, which makes them inactive on certain days or hours, and accidentally decided to check the display of ads at this time.
Minus keywords in the search query
According to the list of negative keywords you created, the ad is not displayed. Check if the entered search query does not contain any of these words.
Data check from Google
Periodically, the system checks the accounts and the relevance of payments in them. At this time, the display of ads stops.
Ad blockers
You could install an extension that blocks the display of ads in your browser and just forget about it. And it continues to work quietly and blocks, including your ad.
You tried to view ads too often
How Google Ads works: if you often Google the same queries, and see ads, but don't click on them, it decides that these offers are not interesting to you and no longer shows them to you.
Material on the topic: 10 myths of contextual advertising
What will happen if we Google our ads
As you can see, frequent searches for Google ads can lead to the fact that they will simply not be displayed to you anymore. But this is not the only negative point.
If you click on your ad to check its performance, you will worsen your statistics and waste your advertising budget. Why?
It's very banal: if you went to the page by clicking on the ad, and without taking any targeted action, you simply closed it, the system will consider you a dissatisfied buyer. And this will negatively affect the entire advertising campaign.
It's clear to you that you won't buy your own product. But for Google, you are the same potential customer as those users who enter the same keywords in the search query. So, the click on the ad "just for testing" was counted, and money will be withdrawn for it. The higher the cost per click in your niche, the more painful such checks will be on your budget.
Google Ads ad preview - how to do it using the Ad Preview and Diagnosis tool
How to check if contextual advertising is working and not harming your advertising campaign? We recommend using the Adwords ad preview tool for this. Here you can preview your ads many times, without harming your statistics and budget.
How to find this functionality:
- Log in to your account.
- Look for the Tools icon and click on it.
- In the tab, find the Planning section.
- In it, look for the Ad Preview and Diagnosis subsection.
- Select the necessary settings (language, geolocation) and enter the keyword for which you want to check the display of the ad.
If everything is working correctly, you will see your ad. If something goes wrong, the ad will not be shown, and you can even find out the reason why this happened, right on this page.
If the ad is not displayed and the reason why the ad is not working according to the specified parameters is not indicated, this means that such a keyword simply does not exist in your advertising campaign.
Material on the topic: How to monitor and optimize advertising campaigns in Google Adwords
Conclusion
As you can see, previewing Adwords ads is the smartest way to check the performance of advertising campaigns. If you just Google your keywords, this will lead to a deterioration in statistics and a decrease in the frequency of ad impressions. And test clicks will cost you dearly on your advertising budget. If you find it difficult to understand all the intricacies of working with your advertising account, seek help from digital agency Idea Digital Agency. Our specialists know exactly how to make contextual advertising as effective as possible.
