Basic SEO

SEO, or search engine optimization, has long been an integral part of modern online business. In turn, one-time or primary SEO optimization of a website is the first step that helps a business become visible in search engines like Google and Bing. But what exactly does one-time optimization mean and why is it so important?

What is basic (primary) optimization?

Primary optimization is a set of measures that are carried out by Idea Digital Agency after the creation or update of a website. Basic SEO optimization includes keyword analysis and semantic kernel collection, content optimization, metadata improvement, mobile adaptability, and page loading speed. These measures are aimed at making a website attractive not only for users but also for search engines.

When can a website be optimized at a basic level?

Basic SEO optimization is relevant immediately after creating a new website or redesigning an existing one. Proper basic optimization immediately after the creation and launch of a new website will allow search engines to quickly find and index all the content of the site, which will speed up its ranking. Then, with contextual and local optimization, you can achieve even better results, because we understand how to build optimization even more efficiently and interestingly for search engines. Basic optimization is also important for you if you notice that your website is losing positions in search results or not attracting enough traffic.

Why do you need one-time website optimization?

The purpose of one-time optimization is to establish a "dialog" with search engines and increase the chances of successful ranking in search results.

Figuratively speaking, primary optimization is like a foundation for a house. We create a clear content structure, ensure its speed and accessibility.

As part of this optimization, specialists audit the technical and content parameters of the site and eliminate errors. They optimize meta tags, titles, URLs, submit the site to directories, and check its compliance with search engine standards.

All this allows the site to get into the indexes as soon as possible and start attracting organic traffic. Besides, it is a good basis for promotion of a young website, on which further SEO activities are built.

Benefits of basic optimization

One-time website optimization has many advantages for business.

First of all, it is an opportunity to launch a website into the search engine index as quickly as possible. The sooner a website appears in search engines, the more chances it has for high rankings.

Optimization eliminates technical barriers for search engine crawlers, which helps to quickly index all pages.

The site immediately receives high-quality content and settings necessary for its positioning. This works to stay ahead of the competition and becomes the foundation for future high-quality promotion.

Optimization also improves performance and user experience. It increases the time spent on the site and the likelihood of conversion.

Thus, basic optimization is an investment that will ensure sustainable development and sales for your business.

How long will all the work on basic optimization take?

The time required for promotion of your website can vary depending on the size and condition of the site. Usually, it can take from several weeks to several months.

  • The first step is website audit, which takes at least a week.
  • The next stage is technical optimization. This means ensuring page loading speed, eliminating errors, and making technical adjustments - it will take at least 2 weeks.
  • Next comes content optimization — meta tags, headings, and text. This stage usually takes several weeks, depending on the size of the website.
  • The final step is testing the changes in search engines and preparing a report.

For example, complete basic optimization of a medium-sized website takes approximately 4 to 6 weeks.

Order Basic SEO for Your Website from Idea Digital Agency

Idea Digital Agency is a professional team that can assist you with basic SEO optimization. We offer a personalized approach and strategies tailored to your specific needs and goals. Our SEO analysis includes all the necessary steps, a guaranteed result, and ongoing website support.

To order basic SEO services, fill out the request form on our website, describe your project and the services you need. Our managers will contact you to clarify the details. Together, we will develop a clear work plan with timelines and budget.

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Basic SEO
Ready to lay a solid foundation for your website's success? Start with basic SEO optimization - it's the first step towards improving your website's visibility in search engines. We will set up all the key elements, from metadata to the internal structure of the site, so that your website meets the requirements of search engines and attracts more organic traffic.
Basic SEO

When is it necessary to carry out basic website optimization?

When launching a new website
When launching a new website
If you have just created a website or are preparing to launch one, SEO promotion is necessary to ensure that it is indexed correctly by search engines from the very beginning. This will help your website rank higher in search results faster and start attracting targeted traffic.
After a redesign or significant changes
After a redesign or significant changes
Any changes in the structure, content or design of a website can affect its visibility in search engines. Basic optimization after a redesign helps to maintain and improve your website's position by eliminating possible technical problems.
In case of a decrease in positions in the search results
In case of a decrease in positions in the search results
If you notice a drop in your site's rankings or a decrease in organic traffic, this may be a signal to conduct basic SEO optimization. It will help you identify and fix the problems that prevent your website from taking the top positions.
To improve conversion and user experience
To improve conversion and user experience
Basic SEO not only improves website visibility, but also makes it more user-friendly. Optimised metadata, structure, and content help to improve the quality of visitor interaction with your website, which leads to an increase in conversion.
What is included in basic SEO optimization?
  • I
    Analyse and configure metadata
    At the first stage, we carry out a detailed analysis of all metadata on your website, including page titles, meta descriptions, and alternative texts for images (alt tags). These elements are critical for the correct perception of content by search engines. We optimise metadata to increase the relevance of pages and improve their position in search results.
  • II
    Optimisation of website content and structure
    We analyze the existing content, optimize it for key queries, and adjust the site structure to make it convenient for both users and search engines. We pay special attention to the correct distribution of keywords and text optimization, which helps to improve the visibility of your website.
  • III
    Improving internal linking and website structure
    Internal linking and website structure play an important role in distributing the ‘weight’ of pages and improving their positions in search engines. We audit existing links, eliminate broken or irrelevant links, and optimize the website structure to increase its competitiveness.
  • IV
    Technical optimisation and verification of recommendations implementation
    We conduct an in-depth technical audit of the website and identify and eliminate critical errors that can negatively affect its performance and indexing. This includes setting up redirects, fixing problems with duplicate content, improving page loading speed, and ensuring correct operation on all devices. After implementing the recommendations, we check their correctness.
  • V
    Putting the QMS into practice and creating a website structure
    Based on the collected semantic core (SC), we refine it after the client's feedback and enter it into monitoring systems such as Seranking. Then we form an effective website structure in accordance with the collected SQ and create metadata for pages in all language versions.
  • VI
    Analysis of competitors' strategies and development of an SEO strategy
    We analyze competitors' on-page strategies to identify their strengths and weaknesses. Based on this analysis, we develop a comprehensive SEO strategy to promote your website, taking into account the specifics of your niche and goals.
  • VII
    SEO reports and planning of further work
    At the end of each reporting period, we prepare a detailed report on the work performed and the results achieved. The report also contains plans for the next stages of work, as well as recommendations for further improvement of the website. All reports are discussed with the client to ensure maximum transparency and understanding of the process.
  • VIII
    Project management and unplanned tasks
    During the project implementation, we actively managed all aspects of SEO optimization, including unplanned and urgent tasks. We ensure prompt communication with the client and flexibility in decision-making, which allows us to achieve maximum results in the shortest possible time.

Are you interested in basic website optimization?

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The main results after basic website optimisation
Basic SEO optimization is the first step towards improving your website. It helps not only to increase its visibility in search engines but also to improve the overall user experience and performance of the site. Here's what you can expect to see after basic optimization:
  • Result
    Increase visibility in search engines
    Your website will start to rank higher in search results, which will lead to an increase in organic traffic and reach of the target audience.
  • Result
    Speed up loading
    Optimizing the technical aspects of your website will increase page load speed and overall performance, which will improve the user experience and reduce bounce rates.
  • Result
    Troubleshooting technical issues
    Correcting errors and setting up metadata will ensure better indexing of the site by search engines, which will stabilize and strengthen its position in the search results.
The cost of basic website optimisation
The price of basic website optimization will depend on the complexity of your site, the number of pages, and the complexity of the work of specialists. As a rule, this is a fixed price for the entire range of work. Leave a request on our website and tell us about your project, and we will prepare an optimal commercial offer for you.
from 30 000 uah
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Client testimonials

Here we publish reviews from our clients that they left for Google or sent to us by mail. They conduct a deration, but if the review is negative, we will still leave it. There have been no such reviews so far.

Larisa Babenko
Larisa Babenko
marketing specialist
I know this company, we worked together. An experienced manager who knows her stuff. The team is also top-notch: progressive and modern-minded guys and girls. We were satisfied with the work: fast, professional, effective. I recommend them!!!🤝
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Iryna Kupchenko
Iryna Kupchenko
marketing specialist
We worked with Idea Digital Agency on SEO for our investment app, which is entering European markets. From the very first weeks, the team immersed themselves in the product, conducted in-depth competitor analysis, and developed an SEO strategy and technical structure for the website in several languages. Everything was clear, step-by-step, and with transparent reporting. You can feel their commitment and responsibility for the result — it's rare to find such a level of consistency and focus.
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Anastasiia Makarova
Anastasiia Makarova
CMO, Broscorp
After nearly five years of collaboration, I have a lot to share. I had the opportunity to work with the agency as the chief marketing officer of the IT/software development company Broscorp. During this time, the team has repeatedly proven itself to be a reliable partner that always gets involved in solving even the most difficult tasks (and believe me, there were many of them). I appreciate their responsibility, commitment, and professional approach (I always felt that there was a team nearby that would support me). These are the specialists with whom you can truly move forward calmly and confidently. Therefore, highly recommended.
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Kirill Chabanov
Kirill Chabanov
COO, aqua cloud GmbH
A great company to work with, I highly recommend it. We have been working with Idea for more than two years now, and during this time we have gone from “almost no organic traffic” to “organic as the main sales and traffic channel”. Well-established and optimized processes, a friendly and engaged team, a focus on results, up to the founders of the company - all these factors are the basis for effective and comfortable cooperation for me. That's exactly what I got from Idea. Plus a 40-fold increase in traffic worldwide and a 15-fold increase in my specific segment and region. Thank you for these results!
Yevheniia Bakatura
Yevheniia Bakatura
director, Chronostyle
They are a great team. They developed a website for our company and are engaged in promotion. We are always satisfied with the work. Prompt, efficient and professional. They listen to the client, give the necessary recommendations, and really estimate the cost of their work.
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Michael Scherbakov
Michael Scherbakov
CEO, Mitek CRM Systems
A professional company and a friendly team of specialists with well-established processes. I am very satisfied with the cooperation. Everything is clear and understandable, and most importantly, effective.
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Mykyta Bidenko
Mykyta Bidenko
company owner
Awesome company, thank you very much for your cooperation. They helped us with SEO promotion and brought many key queries to the TOP-3. They helped with setting up contextual advertising, which also gave great results! I recommend them!
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Alina Derkach
Alina Derkach
marketer, Katana
I've been working with Idea Digital for several years now and I'm very pleased with the results. A professional team, they do everything on time, which is very important - they are always in touch! It is valuable that the team is fully immersed in projects and tries to do everything to achieve the best result.
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Dmytro Povshednyi
Dmytro Povshednyi
CEO, Co-founder, Chameleon Decorators
A team of professionals, always in touch, we cooperate in SEO, I am satisfied with the work, I see results, I like the flexible approach, the right pricing policy, and the people are pleasant to communicate with. I can see that the owners are building a company for many years, they value customers and reputation. I recommend it to everyone who is looking for a reliable partner.
Katerina Ivanova
Katerina Ivanova
COO, Daily Medical
We have been working with Idea Digital Agency for almost 10 years now, and it is a partnership that we truly value. Throughout this time, the team has consistently demonstrated a high level of professionalism, responsibility, and a deep understanding of digital marketing. It is always a pleasure to work with specialists who not only do their job well but also offer fresh ideas, creative solutions, and genuinely care about the outcome. We want to highlight their openness in communication and efficiency in resolving any issues. We sincerely recommend Idea Digital Agency as a reliable and strong digital partner!
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Yevhenia Garbar
Yevhenia Garbar
Marketing Manager, Testelium
Thanks to Idea Digital Agency, website traffic increased by 20% per month. The team completed the project on time and facilitated a smooth project management process. Their team is focused on results and profitable cooperation.
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FAQ
  • When is it relevant to perform basic optimization?

    Ordering primary SEO is especially relevant immediately after creating a site, as it allows you to quickly configure all technical and content aspects for search engines. This way, the site will quickly gain good positions in the search engine. We also recommend optimizing the site after updates: adding new pages or sections, changing the design and functionality. This will help index changes faster. Basic optimization is also relevant when technical bugs are detected on the site or there is no optimal content - it will quickly restore its positions in search results.

  • How much does basic optimization cost?

    The price of basic optimization depends on several factors. First, it is the size of the site - the number of pages and the complexity of its structure. The cost is also affected by the features of the technical part of the site, whether additional settings are needed to speed up the site or eliminate bugs.

  • How long will a one-time optimization take?

    One-time website SEO depends on the specific scope of work and complexity of the project. Terms include audit, technical optimization, work with content, meta tags, and basic settings. Leave a request on our website and tell us about your project, and we will prepare a commercial offer for website optimization.

Submit your request
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