Setting up Google Shopping

Google services are the most convenient in terms of marketing. Google Shopping, a novelty in the Ukrainian online segment, is no exception. Since 2018, online stores have been able to publish Google Shopping product listings in Ukraine.

They allow you to visually showcase your products to potential customers when they search for them using the search engine.

Informative ads that contain the product name, image, price, and other useful information appear on the top or side of the search results screen on the right. Due to their comprehensive description, visualization, and attractive appearance, they attract much more customers to your website than conventional optimization tools.

Setting up product ads for online stores and creating effective campaigns that can help you increase conversions and inform potential customers about new products and great deals in your assortment is what our company does. With us, you can outperform your competitors and make your business even more profitable.

Google Shopping ads in Ukraine - features and settings of the service

Creating a Google Shopping ad campaign is not so easy, especially if you have not encountered this service before. To set it up, you will need to register in the Merchant Center, comply with the security rules provided for GMC, confirm the rights to your website, and connect it with advertising services.

At the same time, you will need to create a feed - a document that contains all the data about the advertised products, including meta tags and attributes that allow you to recognize and categorize your products. It needs to be uploaded to GMC and then updated regularly to provide users with only relevant information.

Setting up Google Shopping on your own is a troublesome task, but you can save your nerves and use this tool quickly with our help. We offer a full range of services for creating an advertising campaign and maintaining it for the Ukrainian E-Commerce segment.

Stages of the "Setting up product ads" service in our company

How do we do the setup? First of all, let's cover the three main stages that are mandatory for running a Google Shopping campaign:

Registering your company and website in the Merchant Center and linking it to Google Ads.
Development of feeds for your campaign.
Uploading the feeds and checking if they are displayed correctly in Google search results.

Let us describe it in more detail:

We create and set up an account with GMC, check your compliance with the service requirements, and give you recommendations on how to meet them.
We study your assortment and draw up the steps for creating a product feed for your goods.
At the third stage, we provide you with recommendations on how to upload the information to your website that is necessary to pass the moderation of your campaign in the Merchant Center.
Setting up Google Analytics and GTM e-commerce for your website, creating and testing advertising campaigns is the final stage.

As a result, you get a ready-made advertisement that will be displayed in the search engine results for your potential audience. In the future, you can order support and optimization of your campaigns by our specialists, which will allow you to stay one step ahead of your competitors and regularly update your advertised products, prices, and promotional offers.

The cost of setting up Google Shopping

We calculate the cost of Google Shopping individually. The price of services is formed from:

The number of products in the feed.
The amount of work to register and bring your website in compliance with the GMC rules.
The timing of the work.

We strive to ensure that each of our clients can clearly see the effectiveness of this tool and can make a real profit from its use.

Google Analytics and GTM e-commerce setup - reasons to order from us

Our Idea Digital Agency is one of the first to develop GMC tools in Ukraine. We already have extensive experience in setting up and maintaining Google Shopping. Here are 5 reasons why you should order this service from us:

Coordinated work in both marketing and technical support during the creation and management of campaigns.
Assistance in all matters related to the use of GMC.
Not only setup, but also ongoing support for each of your campaigns.
Fast turnaround time: with us, you can launch your ads in just a few days.
Loyal prices - check and see for yourself!

Start actively promoting your products with the help of new Google features.

Google Shopping Campaign Setup for the European Market

We create and manage Shopping ads for ready-to-buy customers across key cities like Berlin, Warsaw, and Amsterdam. Our campaigns are optimised for profitability, precision, and scalability across Europe.

Reach ready-to-buy customers with precision

Google Shopping campaigns let your products appear exactly when a customer is ready to make a purchase. Compared to regular search ads, Shopping ads lower your acquisition costs and boost conversion rates. Clients reduce CPA by up to 38% after switching to Shopping campaigns.

Google Ads + Analytics = measurable results

We launch campaigns exclusively from your own Google Ads account — you retain full access and control over your advertising spend. Our team handles the entire setup: Google Ads, Google Merchant Center, and Google Analytics. We define key goals, link conversions between platforms, and prepare custom reports to track performance. For e-commerce setups, we provide a clear technical brief for your developers. All our specialists are certified by Google and follow best practices in performance marketing.

Transparent monthly reporting

At the end of each month, you receive a clear, structured report with campaign performance: Impressions, interactions, CTR, conversions, Cost per interaction and cost per conversion, Progress toward goals (calls, leads, purchases). We explain what worked, what didn’t, and what to do next. You'll also receive a proposed work plan and budget forecast for the next period.

See what we’re working on — any time

You’ll have full access to your project’s task board — see deadlines, team assignments, and real-time updates. Communicate directly with the team and stay in control at every step.

How We Set Up Google Shopping Campaigns for Your Business in Europe

I
Landing Page Audit
We analyze product pages for SEO, mobile responsiveness, and UX. We prepare a technical checklist to fix potential issues that may affect conversions or disapproval in Merchant Center.
II
Merchant Center Setup & Verification
We register and verify your Google Merchant Center account using your domain and business info. We ensure it meets all Google Shopping and local (EU/UK) requirements.
III
Product Feed Creation or Audit
We connect your website via a direct feed, plugin, or Google Sheets. If a feed exists — we audit and optimize it (title, description, GTIN, MPN, price, availability, categories).
IV
Feed Policy Compliance & Fixes
We check your store’s return policy, shipping, and contact pages for compliance with Google Shopping rules. We fix issues to avoid feed disapproval.
V
Linking with Google Ads
We connect Merchant Center with your Google Ads account, set up conversion tracking, and link Google Analytics 4 for performance monitoring.
VI
Campaign Structure & Targeting Setup
We configure Shopping campaign types (Standard or Performance Max), set country, language, bidding strategy, daily budget, and audience segments.
VII
Launching Campaigns
We launch campaigns with optimized product groupings, negative keywords (if Standard Shopping), and ad scheduling. We double-check for any Merchant Center errors.
VIII
Daily Monitoring & Optimization
We monitor campaign performance, adjust bids, segment product groups by ROI, and keep an eye on product feed health to maximize visibility and ROI.
IX
Monthly Reporting
You receive a report with product-level metrics: impressions, clicks, conversions, ROAS, and a summary of optimizations made and planned for the next period.

Cost of Google Shopping Campaign Setup

We provide full setup of Google Shopping ads, including feed optimization, tracking setup, and campaign configuration in your Google Ads and Merchant Center accounts. The ad budget is calculated separately and added directly to your account.

Other promotion services

Google Ads

Properly setting up advertising campaigns allows you to increase targeted traffic, the number of leads, and the level of sales.

Learn more

Google Ads Audit

Timely adjustments to active advertising campaigns help optimize results and prevent wasting the advertising budget.

Learn more

Our clients

Client testimonials

Here we publish reviews from our clients that they left for Google or sent to us by mail. They conduct a deration, but if the review is negative, we will still leave it. There have been no such reviews so far.

Larisa Babenko

marketing specialist

I know this company, we worked together. An experienced manager who knows her stuff. The team is also top-notch: progressive and modern-minded guys and girls. We were satisfied with the work: fast, professional, effective. I recommend them!!!🤝

Details

Iryna Kupchenko

marketing specialist

We worked with Idea Digital Agency on SEO for our investment app, which is entering European markets. From the very first weeks, the team immersed themselves in the product, conducted in-depth competitor analysis, and developed an SEO strategy and technical structure for the website in several languages. Everything was clear, step-by-step, and with transparent reporting. You can feel their commitment and responsibility for the result — it's rare to find such a level of consistency and focus.

Details

Anastasiia Makarova

CMO, Broscorp

After nearly five years of collaboration, I have a lot to share. I had the opportunity to work with the agency as the chief marketing officer of the IT/software development company Broscorp. During this time, the team has repeatedly proven itself to be a reliable partner that always gets involved in solving even the most difficult tasks (and believe me, there were many of them). I appreciate their responsibility, commitment, and professional approach (I always felt that there was a team nearby that would support me). These are the specialists with whom you can truly move forward calmly and confidently. Therefore, highly recommended.

Details

Kirill Chabanov

COO, aqua cloud GmbH

A great company to work with, I highly recommend it. We have been working with Idea for more than two years now, and during this time we have gone from “almost no organic traffic” to “organic as the main sales and traffic channel”. Well-established and optimized processes, a friendly and engaged team, a focus on results, up to the founders of the company - all these factors are the basis for effective and comfortable cooperation for me. That's exactly what I got from Idea. Plus a 40-fold increase in traffic worldwide and a 15-fold increase in my specific segment and region. Thank you for these results!

Yevheniia Bakatura

director, Chronostyle

They are a great team. They developed a website for our company and are engaged in promotion. We are always satisfied with the work. Prompt, efficient and professional. They listen to the client, give the necessary recommendations, and really estimate the cost of their work.

Details

Michael Scherbakov

CEO, Mitek CRM Systems

A professional company and a friendly team of specialists with well-established processes. I am very satisfied with the cooperation. Everything is clear and understandable, and most importantly, effective.

Details

Mykyta Bidenko

company owner

Awesome company, thank you very much for your cooperation. They helped us with SEO promotion and brought many key queries to the TOP-3. They helped with setting up contextual advertising, which also gave great results! I recommend them!

Details

Alina Derkach

marketer, Katana

I've been working with Idea Digital for several years now and I'm very pleased with the results. A professional team, they do everything on time, which is very important - they are always in touch! It is valuable that the team is fully immersed in projects and tries to do everything to achieve the best result.

Details

Dmytro Povshednyi

CEO, Co-founder, Chameleon Decorators

A team of professionals, always in touch, we cooperate in SEO, I am satisfied with the work, I see results, I like the flexible approach, the right pricing policy, and the people are pleasant to communicate with. I can see that the owners are building a company for many years, they value customers and reputation. I recommend it to everyone who is looking for a reliable partner.

Katerina Ivanova

COO, Daily Medical

We have been working with Idea Digital Agency for almost 10 years now, and it is a partnership that we truly value. Throughout this time, the team has consistently demonstrated a high level of professionalism, responsibility, and a deep understanding of digital marketing. It is always a pleasure to work with specialists who not only do their job well but also offer fresh ideas, creative solutions, and genuinely care about the outcome. We want to highlight their openness in communication and efficiency in resolving any issues. We sincerely recommend Idea Digital Agency as a reliable and strong digital partner!

Details

Yevhenia Garbar

Marketing Manager, Testelium

Thanks to Idea Digital Agency, website traffic increased by 20% per month. The team completed the project on time and facilitated a smooth project management process. Their team is focused on results and profitable cooperation.

Details

Submit your request

SEO website promotion

Google Ads

Website Development

Implementation of CRM

Fill out the brief

SEO website promotion

Google Ads

Website Development

Implementation of CRM

Fill out the brief

Idea Digital Agency
Google Ads
Google Shopping Setup