Audit of contextual advertising
Contextual advertising is a popular way to make yourself known online and promote your products to potential customers. But what if you've already launched a campaign on Google Ads and you can't evaluate its effectiveness? An effective way to understand whether an advertising campaign is working is to audit contextual advertising.
Why do you need an audit of your Google advertising campaign?
For inexperienced website or online store owners, it is an opportunity to understand whether the advertising strategy was chosen correctly and whether any mistakes were made when launching the ad.
For those who have ordered Google Ads promotion from a SEO agency, this is a way to objectively evaluate the effectiveness of the work done by the contractor, which means that it is possible to determine whether the investment in such advertising was justified.
If your campaigns are set up by your company's marketer, you can order a contextual advertising audit to conduct an independent assessment of the quality of his work.
And, of course, if you think that your advertising budget is unreasonably large and your conversion rate is not increasing even after increasing your contextual advertising spend, this is a clear reason to have all your advertising analyzed by third-party experts.
We are such experts. It is enough to tell us why you want to conduct an external audit of online advertising, and we will perform the entire range of checks with a detailed report on the results.
What is included in the audit of an advertising campaign
All audit activities to evaluate your advertising can be divided into blocks:
Direct analytics: we start analyzing your Google Ads account and check the effectiveness of your settings according to numerous parameters:
Geo-targeting - localization of your ads in the region of your company's operation.
Setting up an ad serving strategy: what parameters are used to select the audience and how often your ads are shown to them.
What keywords are used to promote your products: whether they correspond to the actual description and the top of the search results.
Reverse factors: minus words and the correctness of the ad in terms of search queries.
Ad positions, bids, and relevance.
Based on the results of the analysis of all these parameters, we compile a list of recommendations or make adjustments to campaigns to improve their effectiveness.
Analytics systems and their correct operation: in this section, we examine the settings of analytics systems and how your ad data is processed.
Report and recommendations: we review all the studied aspects in comparison with your competitors, create a list of recommendations on how to increase the effectiveness of contextual advertising (if necessary), and what promotion strategy to use in the future.
Based on all the tasks performed, the price for the contextual advertising audit is formed, and, if you wish, you can also order services for consulting, setting up and optimizing your advertising or company website.
What you get if you decide to order a contextual advertising audit
A comprehensive analysis of your campaigns that not only identifies mistakes made during their launch, but also highlights their strengths: you will know exactly what works and what doesn't in the contextual advertising of your website.
A ready-made list of actions to improve the efficiency of your promotion. This alone is definitely worth ordering an audit of your advertising campaign.
Another list that you will also need is a list of adjustments that you should make to your existing advertising campaign to increase its effectiveness.
Thus, Google AdWords audit solves several tasks at once, both for existing ads and those that you can launch in the future
Price for contextual advertising audit in Ukraine
The price of our services is formed, as described above, from several indicators. It depends both on the amount of work performed (you must admit that the analysis of a small campaign designed for several products in a clearly defined location and the analytics of promoting a large online store throughout Ukraine will differ in complexity).
Also, the cost depends on the timeframe: the sooner you need a ready-made analysis, the higher the price will be. In general, we offer high quality services at a loyal price, with strict adherence to the terms of the agreement.
Google Adwords audit - reasons to order from us
Today, analyzing the effectiveness of contextual advertising is a popular service used by everyone from local handmade vendors to large corporate websites. But there are several reasons why you should contact us:
A large number of successful audit cases for companies from different regions of the country.
The work of a well-coordinated team of specialists from different fields - through an integrated approach and rational delegation of tasks, we quickly and accurately work through all stages of the audit.
We listen to the wishes of our clients and proceed only from their interests when analyzing advertising campaigns.
The results of our work will be obvious: you will be able to evaluate the increase in advertising efficiency immediately after implementing all the recommended actions.
Don't waste money on untested advertising campaigns with contextual advertising audit, and you'll be able to use your budget rationally to increase profits.
