Any online store operates in a highly competitive environment. It is impossible to be in the top positions everywhere and for all queries, especially when you consider the time factor and the constantly changing competitive environment.
However, you can and should beat your competitors, and for this, you need to make constant efforts. Some tips on how to increase the traffic of your online store, for rapid traffic growth, will be given in this article.
Study of competitors' strategies
Because a new online retailer is almost always launched into an already established market, studying the competitive environment and promotion strategies of similar online sellers is the most important element of increasing your own traffic and increasing the number of visits to the online store.
Analysis of the semantic core
Analysis of the semantic core of competitors in conjunction with the study of users' search intentions is an important condition for successful site promotion.
The more user-defined queries are covered through SEO optimization of content and metadata, the greater traffic the site will be able to receive over time. Analysis of the semantic core of competitors allows you to achieve 2 goals:
- to receive traffic for queries that are not in the core of the target site;
- to expand the range of products that users are interested in.
- Using analyzer services allows you to solve the listed tasks quickly and accurately.
Analysis of traffic channels
Each site, like a living organism, is unique. The final result is determined by numerous factors, including the professionalism of the SEO team, the chosen promotion strategy, the perception of the site by search engines, and more. Competitors can receive dominant traffic from various sources:
- from search engines;
- by links;
- from social media;
- from mailing lists;
- directly, by entering the address in the browser line.
The deficit of any of the group of traffic sources can be used to increase visits to the target site, which is vital for every new online store.
Material on the topic: How to build an SEO strategy
Site structure analysis
The question of site structure should be divided into 2 components:
- convenience for users;
- perception by search algorithms.
Despite the fact that the topic of "user orientation" has already become quite controversial, it is impossible not to mention it for the hundred thousandth time. How easy it is for a user to interact with a site (search; find what they need; return to previously viewed products; fill in unnecessary data, etc.) directly affects purchases and indirectly - on the growth of secondary traffic (returning customers).
For an online store, this is doubly relevant, since a large assortment of products in itself creates a navigation problem, confusing the user with unnecessary offers and preventing them from making a purchase decision.
The second aspect is more important for increasing the traffic of an online store. A properly constructed structure, as well as the correct distribution of key phrases within pages, allows you to get a more loyal attitude from search engines.
Thematic and technical optimization
When we talk about content and its quality, we mean optimization for the user. Technical optimization is a purely SEO strategy focused on search engines.
Content
The user must find comprehensive and understandable information about the product. It contains:
- good quality images, preferably from several angles;
- full product specifications, corresponding to the real ones;
- price and discounts;
- order button;
- contact phone number, call back, chatbot;
- information about the seller;
- guarantees and return terms.
An important part of the content of an online store is the feedback of real people about the purchased goods. They give the store credibility, and also perform the function of social media, immersing the buyer in the environment of real people who make purchases online.
SEO optimization
In addition to working with search queries and the semantic core, which are the basis for any site, you should pay attention to some features of promotion of online stores:
- unique texts on the main page, as well as on product category pages;
- the ability for buyers to leave comments on the page of each product;
- use of unique product images;SEO optimization of online stores
- internal linking: to other products in the category, promotional products, purchased products, etc.;
- unique meta-data for each page.
It is important to note that an online store must have updated content. In addition to the main page and customer reviews, it can be a news feed, a blog, cards with new products, and informational articles.
Useful: How to write meta tags correctly
Contextual advertising, incentives and bonuses
Entering the market is associated with significant difficulties. Attracting an audience is the main one. The best assistance in solving this problem is contextual advertising, supported by stimulating promotions, including bonuses for buyers.
It will be interesting: How to optimize advertising campaigns in Google Adwords
Promotions, discounts, accrual of bonuses for purchases, valuable gifts (for example, when buying a smartphone above a certain price or any specific models - a fitness tracker and wireless headphones for free). All these steps, of course, require additional financial costs, but they are extremely effective and can be used as the main competitive advantage of a new online store entering the market.
Thus, to increase the number of visits to the online store and the rapid growth of traffic, it is necessary to:
- Analyze the competitive environment: coverage of search queries, features of incoming traffic.
- It is necessary to build a website that should be user-friendly and relevant to search engines.
- Pay attention to the quality of the content.
- Optimize pages for search engines.
- Encourage users to visit the store and make purchases there.
It should not be forgotten that the Internet environment is very dynamic. It is possible to bypass competitors, even for a new resource. But it is more important to maintain the trend of development: then the positions will remain unshakable.
