Linkbuilding is one of the most effective SEO promotion methods that works to increase your brand awareness, increase website traffic and rating. It should be understood that working with external links on the domestic market and on the US market have only some similar features: link building in the West will not be possible using the usual strategies that work well in Ukraine - some of them do not work at all on the American market.
Does this mean that obtaining links from sites in the US is very difficult? Not at all! It is only important to understand all the nuances of working with links in the West in order to get the maximum return and not waste your budget.
Idea Digital Agency is engaged in promotion in Western markets, so our team knows in practice how to place links and increase the link mass. Below we will consider popular methods of obtaining links in the USA and the features of American link building.
Features and differences of link building in the USA and Ukraine
SEO promotion of a site for the Western market has its own characteristics, including in terms of link building. Here are the main differences that you need to know before you start working on promotion:
If in Ukraine you can buy any type of link without any problems, then link building in the West is primarily the art of negotiation. You have to fight for links from good, authoritative resources. But the return from such sites will be maximum. There are no American link exchanges on the English-speaking Internet, where you could simply buy placement on an interesting site. You can find analogues created by our colleagues but do not expect to find large authoritative resources on such exchanges.
The quality of the content is incredibly important. You should involve specialized specialists and experts who have the appropriate experience in writing. Of course, only a native speaker can write high-quality content in English - a person for whom this language is native. All these nuances significantly increase the budgets that need to be allocated for link building in the USA.
Methods for obtaining links to America
Below we will consider the most popular link-building methods in the USA. Some of the described methods of obtaining links for Ukrainian specialists may be new because they are not so popular in our market or are not used at all.
In one of the previous articles, we talked about Digital trends of this year, read if you want to keep your finger on the pulse.
Submit links
If you are new to building in the USA and are afraid to do something wrong, you can start by submitting links. These are links from various directories, social networks and profiles, video hosting, job sites, etc. Submits work well to increase your brand awareness, and expand your link profile, and you can place them yourself, without involving third-party specialists and without wasting your budget.
Crowd links
Crowd is well known to domestic link builders — getting links from forums is much easier and faster than writing and posting an article on some resource. In the West, word of mouth also works well: post meaningful comments with links to your site pages, let it be a useful recommendation, then people will want to learn more about you.
Multi-level links
These are links of the second and third levels, they are also called tier 2, and tier 3. This approach is very popular in English-language link-building. The point is: that you already have a link on a third-party site, and you provide a link to this placement elsewhere (it can be the same submissions, crowd, or other types of links). And then put a link to the placement obtained in this way. As a result, you pump and strengthen that very first publication, which brings even more benefits to your site, while the number of external links to your resource remains the same.
Outreach links and press releases
Outreach and guest posting placement in the USA requires a carefully thought-out strategy. Buying a publication on a popular site in your niche will not work or will be incredibly expensive. But you can agree on free placement - the main thing is to find an approach to a particular site. In the case of outreach, the site will publish your text on its own behalf. Guest posting involves publication with attribution.
Linkbuilding for sites in America very often includes the publication of press releases. They can contain two links - to the main page of the site and to the contact page. However, some sites publish press releases only with a list of contacts - this must be clarified before publication. Placing press releases can be both paid and free. There are even special services that offer services for sending your press release to dozens of popular news sites.
Links in directories and business directories
Local links in America are extremely important for promotion. So much so that among link builders there are those who specialize exclusively in local SEO.
By registering a Western company in directories, you significantly increase your visibility on the Internet. However, the requirements for such directories are much stricter: the address and contacts must be real, and many directories require mandatory confirmation of registration in various forms (calls, a letter to the mail, etc.). Directories in Ukraine are most often used as an additional method of obtaining links and registering in them is much easier.
Working with bloggers
Cooperation with bloggers is also very popular in the West, but it requires a lot of patience, time, and large budgets. You can arrange placement yourself, or you can use special intermediary services, for example, Pressrush or Ninja Outreach.
You can independently track authors using Google Alert or Ahrefs Content Explorer. Look for topics that interest you, find authors who write articles on them, and have a large audience. It is advisable to have a separate board where you will enter their names and contacts for quick access.
Q&A sites
Such sites include:
Quora;
Question;
Reddit.
You can register a profile on them and not only publish articles but also answer questions from other users by inserting links to the pages of your site.
Conclusions
Getting a link to promote in the West is somewhat more difficult than in the domestic market, but everything is possible. Even more: with the proper investment of effort and money, both SEO and link building in the USA will bring you enormous benefits. In order not to waste budgets and time, the best solution would be to seek professional help. In our agency you can order SEO website promotion in the Ukrainian segment of the Internet, in Europe or the USA. Check out our cases to see how ordering promotions will help your business.
