Low-Frequency Keywords – Should You Use Them for Promotion?

Semantics is not just a collection of words and phrases that you use on your website. It determines how search engines interpret your site and how your target audience finds it when they are searching for information related to your topic. 

When you choose the right keywords, you help search engines understand what your site is about and rank it higher in search results. However, it is not enough to simply collect keywords and implement them on your site. After all, beginners often find themselves adding a keyword that has a high frequency to their pages, and after a while, they sadly realize that they are ranked for it somewhere outside the TOP 30. 

Today we will discuss with you what low-frequency queries are, what the complexity of a keyword is, and why it is not always worth taking on the most “fat” keywords. 

Types of search queries 

Search queries are classified according to various criteria. 

The most common classification is by frequency. Frequency is an indicator that reflects how often a certain keyword or phrase is used in users’ search queries on search engines such as Google. Depending on this indicator, keywords can be:

1. High-frequency. High-frequency keywords are those that appear frequently in user queries. They are usually characterized by a high volume of search queries. Since many people and organizations compete for high positions in search results for these keywords, there is high competition associated with them. High-frequency keywords are often general and broad. For example, "camera" or "smartphone". They do not always accurately reflect user intent.
2. Medium-frequency. They are not as broad and widely used as high-frequency keywords, but they are not as narrow and rarely found as low-frequency keywords. Mid-frequency keywords can be more precise and focused than high-frequency, which makes them an attractive choice for optimizing content on your site. An example of a medium-frequency keyword would be “budget Samsung smartphone.” This keyword is more specific and can attract an audience that is looking for exactly that product.
3. Low-frequency. Low-frequency keywords are rarely used in user queries. They have a lower search volume. Low-frequency keywords are usually more precise and narrower compared to high-frequency ones. For example, “Samsung smartphone with two SIM cards.”

   So what is the difference between a low-frequency query and a high-frequency one? High-frequency queries often require a more aggressive and competitive SEO strategy, including a higher level of optimization and advertising budget. While low-frequency keywords can be an important part of a long-term SEO strategy, especially for small and medium-sized businesses, as they can achieve high search rankings with fewer resources.

It is important to understand that a successful SEO strategy usually involves working with both high-frequency and low-frequency keywords to maximize your site’s visibility and attract diverse traffic.

Keyword Difficulty - What is it?

Keyword difficulty is a measure of how difficult it is to optimize a page or content for that keyword in order to achieve high positions in search results. This metric helps determine how competitive a keyword is and how much effort it will take to rank for it. Typically, keywords with higher frequency are often more competitive and therefore have a higher difficulty. This is due to the fact that many sites are competing in the search results for the opportunity to rank in the first positions for high-frequency queries.

Low-frequency keywords, on the other hand, may have lower competition and, therefore, lower difficulty. They may be less popular with users, but at the same time provide more specific traffic and better match the niche of your content. By optimizing your site for a lot of low-frequency keywords, you can get more traffic and conversions than if you were fighting with more serious competitors for a couple of high-frequency words. 

How to promote a site for low-frequency queries

Promoting a site for low-frequency queries requires special efforts and strategy, as they are less popular, but can be quite effective in attracting a target audience, especially for a young site or a site that can’t get to the TOP due to high competition. Here’s how to promote a site for low-frequency queries:

1. Conduct keyword research to find low-frequency phrases related to your niche. How to search for low-frequency queries? Use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or Serpstat. The goal is to identify queries that are not only low-frequency, but also low-difficulty, and that are relevant to your topic.
2. Create quality and informative content that is well-suited to your chosen low-frequency keywords. Tap into your niche expertise and tell something unique or provide useful information.
3. Optimize your content for your chosen keywords by including them in your titles, meta tags, URLs, and article text. But do it naturally and organically, avoiding keyword stuffing.
4. Promoting low-frequency queries can take time, as they may have very little search traffic. Patience and consistency in optimizing and promoting content are important because only in this way you can achieve good results. 

Such an approach to optimization can be part of a broader SEO strategy aimed at attracting a more targeted audience and long-term success. 

The potential of low-frequency queries - a gold mine or a waste of resources? 

Promoting a site with low-frequency queries is a great opportunity for small, young sites. What are the benefits of low-frequency queries:

• You will find it easier to achieve high search rankings for these queries.
• Users searching for these queries are likely to be more interested in your content or products.
• Since users who come with low-frequency queries may be more interested in your services or products, the probability of conversion is higher.
• Accumulating a large number of low-frequency queries can significantly increase your site’s overall visibility in search engines. These queries can add to the overall picture and attract additional organic traffic.
• Promoting low-frequency queries can be less expensive compared to more competitive queries. You can achieve significant results with lower budgets.
• Optimizing for low-frequency queries can help create diverse and informative content that can be useful to your audience.

To see how medium- and low-frequency queries work, check out our case of promoting an online store for confectioners, where we expanded the semantics thanks to similar keywords. 

Conclusions 

As you can see, the potential of low-frequency queries is very large. By integrating them into your optimization strategy, you get the opportunity to attract more target audiences and improve the overall effectiveness of your site. However, it is important not to forget that the optimization process itself should be thoughtful and balanced. If you are not yet sure that you can correctly implement such an approach into your site promotion strategy, it is better to contact the specialists of Idea Digital Agency