SEO is not just a set of techniques and methods, but a whole strategy that improves the visibility of a site on the Internet attracts a larger target audience, and increases conversion.
But how do you understand whether your SEO strategy is effective? For this, there are website promotion performance indicators that allow you to measure and analyze various aspects of SEO.
In this article, we will look at the five most important SEO indicators that every business owner should track and explain how to use them.
Organic traffic
Organic traffic is the number of users who come to your site from search engines without paid advertising campaigns. This is one of the most important SEO indicators, as it demonstrates how well your site meets user requests and how high you rank for keywords.
Organic traffic is also one of the main sources of income for many sites, as it is traffic with a high probability of conversion. Both the total number of users and the number of new users are important here. The total number of users shows how popular your site is and how many people return to it. In turn, the number of new users demonstrates how effectively you are attracting a new audience and expanding your customer base.
Organic traffic can be measured using various tools, but the best one for this is Google Analytics: it is installed directly on the site, which allows you to collect the most accurate data about user activity.
Keyword positions
Keywords are words and phrases that users use to search for information in search engines. Therefore, keyword position is the rank that your site occupies in search results for a specific query. The higher your position, the more traffic you will receive from search engines. For example, the first three positions in the search results receive over 50% of clicks, but then these results decline rapidly: only 2% of users go to the second page of Google search.
The position for a keyword depends on many factors, such as the relevance of the content on your site, the authority of the site, loading speed, mobile adaptation, and others. You should monitor your positions for keywords to determine which queries bring you the most traffic and conversions, and which ones need optimization.
Keyword positions can be measured using various services, such as SemRush, Ahrefs, or Serpstat. With their help, you can view not only the current position of your site for a particular keyword, but also assess the dynamics of changes, the frequency of queries, and their competitiveness. You can also compare your positions with those of your competitors and identify new opportunities for promotion.
Site Visibility
Site visibility is the percentage of users who find your site in search results. The more visible your site is, the more potential customers you can attract. You can improve your site's visibility and promotion results by using various SEO techniques, such as choosing the right keywords, creating interesting and useful content for your target audience, getting quality backlinks, optimizing meta tags and titles, etc.
Site visibility can be measured using the same services as keyword positions. Here you can view not only the overall visibility of the site, but also individual keywords, regions, devices, and more.
Quality and quantity of backlinks
Backlinks are links from other sites to your site. Backlinks are one of the most important ranking factors, as they indicate the authority and popularity of your site.
Search engines take into account not only the number of backlinks but also their quality, which depends on the site that links to you. If this site has a high rating and relevance to your topic, then such a link will have more weight than a link from a low-quality site.
You should analyze your backlinks and how they affect your visibility and traffic.
The quality and quantity of backlinks can be measured using services such as Google Search Console, Neilpatel, Ahrefs and others. You can view not only the total number of links to your site, but also their sources, types, anchor text, and more.
Number of conversions
A conversion is an action that a user takes on your site, such as purchasing a product, filling out a form, or watching a video. Conversions are the ultimate goal and performance indicator of SEO, as they demonstrate how effectively your site meets the needs and expectations of users. Therefore, you should define your conversion goals and measure them using special tools such as Google Analytics. This way you can see how many users are achieving the desired result and how you can improve your conversion funnel.
Calculate your conversion rate (CR) by dividing the number of conversions by the number of unique visitors.
For example, if you have an online store with 1000 unique visitors per month and 50 orders, then your CR = 50/1000 = 0.05 or 5%. This means that every twentieth visitor to your site makes a purchase.
Instead of conclusions
SEO is not a one-time thing, but an ongoing process of optimizing and improving your site for search engines and users. If you want to have a successful online business, you need to regularly monitor the main SEO indicators of your site and analyze their results. This way you can identify your strengths and weaknesses, find new opportunities for development, and remain competitive in your niche. And to get good results and not waste money on ineffective strategies, entrust website promotion to professionals - fill out the brief at the end of this page, and our manager will contact you to clarify the details of your project. And you can see the successes of our clients, including the metrics we talked about above, in the Projects section.
