Another SEO club at Idea Digital Agency! At such meetings, the company's specialists share their own experiences and tell interesting cases and life hacks. We invite you to read the report of Alena Sinyebok, a specialist who knows almost everything about content.
You can read the presentation here.
Introduction
Every SEO specialist or website owner has encountered such a problem at least once situation: you need to write another article for a blog or outreach, but you've run out of ideas. Absolutely. It seems like you've already written about everything and there are simply no new topics.
Or maybe you just haven't tried searching in unusual places yet?
Today I offer you several approaches that will help you find interesting topics for a blog or outreach articles. Try it!
Where people usually look for topics
The most popular ways to find topics for articles:
- Analyze competitors. Scroll through the blog and find the most popular publications, browse the backlink report, and find articles on third-party resources that bring the most traffic. This is a great method, but it doesn't work in all niches. But more on that later.
- Use search suggestions. You just need to fill in a query, for example, "how to make a bouquet," and Google will immediately give you a dozen "tails," some of which can become a full-fledged topic for a separate article!
- Use personal experience. Sometimes it's enough to think carefully and dig into your own memory to come up with an interesting topic for an article. At Idea Digital Agency, we sometimes do a little brainstorming to help colleagues with interesting ideas for a blog or outreach articles.
What else can you try?
Now let's see where to look for topics if you've already tried the previous options, but the "same" idea still hasn't come to you.
Social networks
This is a real source of ideas! Study not only your own but also your competitors' social networks, including:
- Instagram;
- TikTok;
- YouTube;
- Twitter;
- Facebook;
- Vkontakte.
How to use it? For example, read comments on both your own and competitors' posts. People often ask interesting questions that can become a full-fledged topic for your blog or outreach article.
*here a person is interested in the safety of glass doors, here is a ready topic for a blog article!
*and here in the comments on YouTube you can find several useful topics that are really interesting to users
Forums
If your niche is highly specialized, and your competitors are poorly engaged in social networks and blogs, go to forums in search of topics! If you know your niche well, you probably know some of the most popular forums. Look for topics in the most popular sections: the most pressing questions are asked there.
*on a forum of connoisseurs of original Swiss watches, a person asks why the glass of a watch fogs up in the cold - a ready-made idea for an article!
*and in this post, questions are asked related to the difficulties of opening a pet store - each question can potentially be a topic for a post
Question services
Let's consider the two most famous ones - Quora and Yandex.Q. Working with them is as simple as possible: you type relevant key queries into the search and get dozens, hundreds, and thousands of different questions. Be sure to browse through them, maybe you haven't answered any of the interesting questions in your articles yet.
*Quora is focused on English-speaking users, use it if you are promoting in Western markets
*but here is the Yandex.Q service that will be useful in finding topics for users from the CIS
Webinars
Interesting things are discussed at your competitors' webinars! Follow the updates, often you can get good ideas for an article right from the promo.
Tools
Let's see how to find relevant topics for a blog article using two interesting tools.
Content Gap in Ahrefs
You may have seen Content Gap but haven't used it yet - be sure to try it! Add links to competitors' blogs in the appropriate fields, and links to your own blog in the exclusion field - as a result, you will get a large list of keywords for which your blog is not yet ranked. Potentially, each such keyword can be an impetus for an article idea.
For example, I did this trick with a couple of medical blogs. See how many potentially interesting topics you can find with this tool!
People Also Ask
Another useful tool for searching for topics on the English-speaking Internet. It's as simple as possible to use: insert the appropriate keyword into the search field, click Entet, and get a list of questions containing it. You can customize the tool to your liking for a more accurate result: adjust search parameters, sort results by popularity, etc.
*these are just the first five results the tool returned for the query "french doors", but you can already see what could become a blog post
Conclusion
Usually, these are not all possible search options. However, they can help you find new and interesting topics for your blog or for outreach articles.
Tip! In order not to torment yourself with the question: “What to write about?” every time, it is better to keep a few interesting topics “in reserve”. We recommend that you start a small board to record all ideas. For example, write down all the categories and subcategories of the site and write down what questions your users may be interested in and which you have not yet covered in your articles (what it is, how it works, why you should choose this, comparing two products or services, etc.). All interesting ideas that accidentally come to your mind, also write down on the board. In the future, this will help you avoid a stupor before writing the next article.
Good luck!
