SEO for Medical Websites

Stages of promoting medical websites

1. We perform a technical audit.
   We check the site for compliance with the requirements of the Google search engine, and the presence of technical errors.

2. We develop a technical task to correct errors.
   We form a TOR for developers to eliminate the detected errors. We check after implementation.

3. We collect the semantic core.
   We collect the semantic core according to the structure of the site, expand it, and determine the prospects for the development of the project.

4. We develop an individual promotion strategy.
   We draw up an individual promotion strategy, as well as a link strategy for the project.

5. We analyze competitors and their promotion strategies.
   We analyze sites, link profiles and strategies, and competitors to identify successful solutions.

6. We carry out internal site optimization.
   We work with content: we prepare TOR for writing texts based on the SY, optimize existing content, and form the right GOALS.

7. We increase the link mass by purchasing backlinks.
   We place materials with backlinks on verified sites.

8. We prepare monthly reporting and submit it to the client.
   We draw up a detailed report on the work performed. We present to the customer via Zoom or during a personal meeting.

SEO promotion of medical websites

It is difficult for a modern medical or dental clinic to compete in the market, excluding the Internet space from its field of interest. Many people are looking for solutions to their health problems through Google. Therefore, competent promotion of medical sites is the key to a stable flow of patients. Digital Agency IDEA has extensive experience working with medical sites - check out the cases to see the effectiveness of our team's search engine promotion.

Which sites are medical resources

The specificity of the niche involves many subtleties and features in SEO for medical sites, which are usually not taken into account when promoting resources of other directions. Sites of similar topics include:

• multi-profile and highly specialized medical centers;

• diagnostic clinics;

• laboratories that accept tests;

• manufacturers of pharmacological drugs, medical equipment, materials, and goods;

• cosmetology centers;

• large dentistry and dental offices;

• pharmacies;

• doctors who offer their services;

• medical information resources.

All these resources require a special approach when choosing a strategy so that the promotion of a medical website ultimately benefits you, not harms you. For example, promotion of online stores and promotion of a network of online pharmacies will have only some common features. In practice, a specialist should take into account a lot of nuances.

Features of promoting medical services websites

SEO promotion of medical websites is associated with solving a number of serious issues. Without a comprehensive and thoughtful approach, it is easy to harm both the website and the client's reputation. Therefore, when starting a promotion, we always take into account the following features:

• safety - we work exclusively with licensed clinics and centers, and we do not promote dubious services that may harm patients;

• Ethics - we strive for the perfect balance between attracting patients to the clinic and increasing our client's earnings, we do not use dirty, black methods, false and unverified information;

• expertise - we promote clinic websites using content in close cooperation with specialists, all articles and texts are either written by real doctors or carefully proofread and corrected after writing by a copywriter, who specializes in medical topics.

What we pay attention to when promoting

For the promotion of medical sites to be successful, you need to set the right priorities. Here's what we pay attention to first of all:

1. The technical condition of the site. If the pages do not load well, users regularly encounter 404 pages not found and various errors - even the most active promotion of the clinic's site will not bring you any benefit. We conduct a thorough analysis before the start of the promotion and give recommendations to your technical specialists to eliminate all these errors.

2. Working with local SEO. Local medical SEO is what will allow you to receive clients aimed at visiting a clinic or purchasing medical equipment in a specific city. We process all local queries, selecting the most relevant ones. This way we filter out untargeted traffic.

3. Market research. Without a thorough analysis of competitors, it is difficult to assess the scale of future work. It is important to identify the target audience of your services and assess the potential of the promotion market. When developing a promotion plan, this will help us work out a strategy that will allow your clinic not to lose relevance despite any fluctuations in the market situation.

Why is it worth ordering the SEO promotion service for medical business at Idea Digital Agency

SEO promotion of medical websites is one of the most popular services ordered from our agency. Five main reasons why you should contact us for promotion:

• extensive and successful experience in promotion, including various medical sites - we know exactly how to work in your niche;

• no "black SEO" - we will not only prevent your site from being sanctioned but also help you get out of the filter if it has been banned by the search engine;

• You are always aware of what is happening with your site - monthly detailed reports, and access to the task manager, where you can see what tasks are currently being performed and discuss issues with the project team.

You can find out more about the terms and cost of promoting your site receive during a personal consultation. Fill out the form and send us your contact details so that we can contact you and schedule an appointment (online or in our office).