Serpstat is an excellent online service for SEO specialists who want to simplify and automate their work. Serpstat is known for its extensive SEO analysis capabilities, and many specialists are familiar with them and actively use them. But today we are going to talk not about the most common tools of this service, but about additional, but no less important and convenient solutions provided by Serpstat.
Below, we'll take a closer look at these tools and analyze their benefits in detail.
Compare URL Tool
The Compare URL Tool allows you to compare your website's URL with those of your competitors. You can get useful information about unique keywords that you have missed but that are being used by your competitors' pages.
After that, you can use these keywords to finalize your page. This tool helps both with the initial collecting semantics for website pages and for further optimization of landing pages.
This tool is especially useful for promoting projects in the West, because other languages may have many implicit synonyms for key queries.
Domain batch analysis
The Domain Batch Analysis tool helps you to get a summary table with data from your site and competitors' sites, namely
- visibility indicators in a particular country
- organic traffic in a particular country;
- the number of keywords for which the site is ranked;
- domain ranking;
- number of referring domains;
- number of referring pages.
This information helps you see the overall picture of how your site compares to your competitors, determine the potential of your niche, and preliminarily estimate the number of links your site needs to effectively SEO promotion.
Batch analysis of keyword phrases
The Keyword batch analysis tool allows you to get the following data for an arbitrary list of keywords (up to 500 words per 1 check)
- their monthly frequency
- keyword complexity;
- their cost in paid search results;
- competition in PPC (%).
This tool is most useful because sometimes an SEO specialist needs to update the frequency of keywords he or she has already collected. Or check the complexity of PPC queries provided to him or her by a client in organic search results.
Analysis of trending queries
Keyword Trend Tool allows you to find "hot" topics in a particular country for the last 1-30 days. The information in the tool is updated in real-time, which makes it possible to:
- prepare relevant news for your resource;
- write trending articles for your website;
- expand the assortment of your website by adding currently popular products that are in demand.
These are just a few examples of how to use this service, there are many more. You can also filter queries by the keyword you are interested in.
The only feature is that the tool won't pick trending topics for you from synonyms, meaning that the trend must exactly match the keyword you added to the filter.
The storm of search engines
In the Search Engine Storm section, you can find information about changes in search engines over the past 30 days and determine, for example, when an update to Google occurred. The higher the ‘storm’ indicator in this tool on the graph, the more the search engine results changed on a particular day.
This information will help you determine the possible reason for the change in your website's search engine rankings due to Google algorithm updates.
Checking the indexation
In the Indexing Inspection Tool section, you can get the following information about 100 URLs at once:
- the results of the page's indexing status;
- the results of the analysis of the page's usability on mobile devices;
- the report on the extended results of this page
For each of the 100 URLs you add, you can get detailed information about the page's availability for indexing, which URL Google has determined to be canonical for a particular page, the date and time of the last page check, and much more.
This tool is extremely useful because with Google Search Console you cannot check more than one URL at a time.
A tool for determining the IP of search engines
The Search Engine IP Tool allows you to check up to 100 IP addresses at once and identify which search engine bots they belong to. This information enables you to verify which search engine crawlers visit your website and how often they do so.
Serpstat Website SEO Checker Extension
This extension can be installed in any browser, and by connecting the Serpstat API, you can quickly analyze the page you are currently on or the entire domain.
By using daily limits (1000 per day), you can obtain the following On-Page information:
- Quickly check the cached version of a page;
- Find out when the site was created;
- Verify the presence of the page in robots.txt and sitemap.xml;
- access code errors identified by the validator;
- See which services are connected to the site (GA, Ringostat, GTM).
You have the opportunity to view information for the entire domain and perform a quick site analysis without logging into the Serpstat service itself.
Also, with this extension, you can, for example, highlight titles, links, and Alt images, which also makes it easier to analyze pages.
Conclusion
Serpstat is an excellent solution for Ukrainian developers and SEO specialists for search engine analysis and website optimization. In this article, we've decided to show you the additional functionality of this service that will help you optimize and improve your SEO processes.
What features do you like in Serpstat? Let us know in the comments!
