User experience is at the heart of web design. The work of content managers, webmasters, and marketers also has a common goal - to influence the user in such a way that they get a reaction from him or her. The interface plays a key role in solving this task. Therefore, mistakes that lead to a decrease in user experience (UX) are always critical and must be corrected. It is even better to avoid them.
Intuitive and easy-to-use interface
Webmasters and designers try to create something new every time, and that's right: it's boring to create the same type of projects and doesn't lead to self-development. However, the implementation of innovative ideas faces natural limitations imposed by the peculiarity of user behavior. It is that when faced with something incomprehensible, most users prefer to refuse further communication with the service. Unless, of course, the service provides some unique services that a person needs at that very moment.
Make the interface intuitive.
Too many functions
A large number of functions makes it difficult to understand and confusing for the user. A person who is using an application or website for the first time and may have little idea what they want to get out of this interaction should not find themselves in a "Google Help Center" situation.
Remove features you don't need.
A large amount of information
The amount of information users receive is growing. Just browsing a social media feed takes a lot of time and requires attention. It is not surprising that when a person visits a third-party resource, he or she is no longer able to perceive large amounts of information and wants to get an answer to a query or question with minimal effort on his or her part.
Avoid long-windedness. Express the essence briefly and clearly.
Absence of the F.A.Q. section.
Instructions, rules, what is called "terms & conditions", and other longreads should certainly be present on a serious website. But in order to make it user-friendly, an alternative is needed in the form of a FAQ, which clearly and lucidly explains what is offered on the resource, how it can be used, how to pay, receive, return, and so on.
UX design implies the presence of a f.a.q. section, which allows the user to help them achieve their goals.
Capturing the personal data of the user
Forced lead generation is a bad practice. For example, on one of the websites selling bedding, in order to see the price of goods, which promised to be pleasant (-50%), it was necessary to register without any alternative. Given that bedding is sold everywhere today, including at discounted prices, it would be naive to believe that users would enter their data to see a pig in a poke.
Remember that people don't like to leave their coordinates and never do so unless they are going to make a deal.
Misuse of push notifications and other services
When users visit some websites, they are bombarded with several questions at once: permissions for push notifications, location, offers to subscribe to a newsletter, and a chatbot. No one enjoys this kind of information noise. In addition, you should keep in mind that several tabs can be open in the browser at the same time. If each site generates such high activity, it is unlikely to build a productive interaction with the user.
Be tactful. Decide which of the user interactions is a priority at any given time.
External links
As you know, a mobile user who has clicked on an external link does not return to the desired resource in most cases, as they simply do not realize that such a transition has been made.
Avoid external links in the mobile version of the site.
UX design is aimed at facilitating the user's work with a website or application. To avoid major mistakes, you need to:
- design an intuitive interface;
- briefly and clearly articulate what the user gets from interacting with the resource, including terms and conditions and procedures;
- do not request personal data from users when they do not need it;
- do not abuse push notifications and external links.
