Sfera Glass is a company engaged in wholesale and retail trade and manufacturing of sheet glass.
Task: increase sales, set up advertising for b2b and b2c segments, and involve search, display, and shopping campaigns.
Sfera Glass Promotion Work Plan
1 month. Search advertising setup. Registration of an advertising account, collection of key queries and negative keywords, and creation of ads taking into account the manufacturer's UTP.
*examples of ads
2 month. Connecting static and dynamic remarketing, and banner advertising in the contextual media network. We used audiences by intent, interaction with the site, and events. We used responsive display ads and advertising in Gmail. Gmail placement gave excellent conversion and cost results - 15 conversions, conversion cost 58 UAH, 1 click = 0.51 kopecks.
*example of a banner for dynamic remarketing
*example of a banner for static remarketing
*Gmail ads example
3 month. Connecting a shopping campaign. Creating a Google Merchant Center account, uploading a data feed, and connecting to Google Ads.
*issuing a product card in Google Shopping
Result
Conversions — These are incoming calls, purchases, and requests left on the site.
*results throughout the office