KF Systems is a manufacturer of equipment in Ukraine.
Objective: to increase the number of requests (calls) and forms on the website. To involve the search network in the areas of "Waste Management" and "Production / Repair of agricultural machinery" to receive "warm" and "hot" requests.
Region of promotion: Ukraine (except for the ATO zone and Crimea).
The cut is provided for the following promotion period: 5 months
Work plan for the promotion of KF-SYSTEMS
Creating and setting up Google Ads, Google Analytics, Google Tag Manager accounts.
Setting up goals and audiences in Google Analytics.
Preparation and launch of campaigns in the search engine:
Analysis of the market and competitors' websites
Collection of semantics
Development of ads and ad extensions.
Launching search and remarketing campaigns.
Optimization of all search campaigns: processing search queries, adding negative keywords and new keywords.
According to the statistics of auctions, the company entered the TOP-3
Top performing ads
Ad impressions in the highest position
Results.
During the first week of advertising, the company immediately started receiving calls and applications through the website. Every month, the number of conversions increased (conversions mean incoming calls, sending emails, and applications left on the website).
*results throughout the office
*website traffic sources
You can see on the screen that paid traffic has the lowest bounce rate, and the number of conversions is the highest. Also, paid traffic regularly brings a large number of new targeted users to the site.
*there is a positive trend in new site visitors.