Kondishop is an online store of confectionery tools and equipment with more than 3000 products in the middle price segment. The daily budget for contextual advertising is up to UAH 1,250.
Tasks: setting up contextual advertising for all products of the store in order to reach a stable ROMI of 300%; setting up an analytics system; analyzing the demand for certain categories of goods.
Work plan for the promotion of Kondishop
*the main page of the Kondishop online store
Creating and setting up Google Ads, Google Analytics, and Google Merchant Center accounts.
Setting up goals and audiences in Google Analytics
Preparing and launching campaigns on the search engine network:
Market and Competitor Analysis
Collecting semantics
Developing ads and ad extensions
Create audience lists, create combined audiences
Launching campaigns
* examples of ads on Google
4. Preparation and launch of a media campaign for the remarketing audience:
Segmentation of remarketing audiences
Creation of banners
Launching campaigns
*examples of banners for a media campaign
5. Preparation and launch of trade campaigns:
Audit of the site for compliance with the requirements of Google Merchant Center, development of technical specifications for the site developer to make changes
Creating a feed for the Google Merchant Center
Segmentation of product groups
Launching a campaign
*Examples of ads for shopping campaigns
6. Preparation and launch of dynamic remarketing:
Developing and connecting tags to send dynamic options
Creating dynamic remarketing audiences
Developing dynamic remarketing ads
Launching a campaign
*examples of dynamic remarketing ads
Results
High return on advertising investment: ROMI = 962.48%.
High traffic: average number of all visitors per day — 2,323, new visitors — 2,205.
Brand development: the average number of brand queries per day is 15.9.
