Service: Website and CRM Development
Technologies: Laravel (Filament), Vue.js
Industry: Car Rental / Travel
Client Location: Dominican Republic
URL: autodominicana.rent
About the Client
Autodominicana is a car rental service operating across the Dominican Republic, serving both tourists and locals. Before contacting Idea Digital, the client had a simple WordPress website with a basic booking form. All requests were processed manually, with no system for managing vehicle availability or pricing.
Client Request
The client approached us with a goal to completely digitize their business:
automate bookings and vehicle fleet management;
reduce manual workload for managers;
improve UX for international users;
implement dynamic pricing based on season and rental duration;
prepare the platform for aggressive SEO growth;
add multilingual support to reach more markets.
What we did
1. Custom CRM System
We built a full-featured internal CRM to manage operations:
Real-time vehicle availability tracking
Dynamic pricing logic:
based on high/low season;
based on the number of rental days.
Insurance module with several coverage types (CDW, SCDW, etc.) that automatically affect the deposit amount.
Automated notifications via SMS and WhatsApp (booking confirmations, reminders, instructions).
Online payments integrated directly into the website, reducing friction and human error.
2. New Website Focused on UX & SEO
Preserved the old site structure (to retain SEO rankings).
Expanded functionality with:
advanced filters by vehicle class, city, airport, price range, and rental duration;
SEO-friendly URLs and metadata.
Achieved PageSpeed Mobile Score: 99/100
Fully responsive with a mobile-first approach.
3. Multilingual Functionality
We implemented full multilingual support:
Available in English, Spanish, and French
Correct hreflang tags and URL localization
All content managed centrally from the admin panel
4. Design
We designed a minimalist, functional interface that:
keeps the focus on booking, not visual clutter;
is intuitive and trustworthy for international users;
works flawlessly across devices;
supports fast user decisions and clear CTAs.
Results
CRM automation significantly reduced manual work
Faster processing and fewer errors in the booking flow
Increased conversions due to mobile UX, speed, and simple interface
SEO-ready architecture for multilingual growth
Broader audience reach thanks to localized content