Super Pupers - an online store of original gifts and unusual things.
Objective: increase the number of purchases through social media
Region of promotion: Ukraine (except for the ATO zone and Crimea)
Promotion period: 5 months
Work plan.
Checking the correct operation of tracking tools (Facebook Pixel) and catalog tools (data feed);
Market and competitor analysis;
Planning the structure of campaigns, creating a media plan;
Preparing and launching campaigns to sell catalog products;
Audience testing and optimization of active campaigns.
Implementation.
At the start of the project, the client provided us with all the necessary categories of goods, the sales of which had to be promoted through advertising on Facebook and Instagram.
A high level of competition is one of the characteristic features of the gift market. The competition can be traced both in the range of offers and in their cost. Therefore, the promotion team decided to build a strategy for growing brand fans and further encouraging them to make purchases.
This strategy included promoting posts on the Instagram page, advertising catalog products, and retargeting campaigns.
Results.
The following indicators were achieved during the promotion period
the number of purchases increased 13 times;
the volume of the audience increased by 7.93 times;
the cost per completed order decreased by 44%;
ROAS for the promotion period amounted to 652%.