SEO Promotion of the News Website "Vidkrytyi"

opentv.media

Objectives: increase organic traffic, and bring priority pages of the site to the TOP of search results.

GEO: Dnipro, Ukraine

Promotion period: January 2023 to date

Project status at the start of work

A significant number of technical and content errors were found on the site, which significantly hindered the normal promotion of the site in organic search results. The main technical problems were related to duplicate main pages, slow loading speed, and insufficient integration between different language versions. In the context of the content part, the most critical were inconsistencies in the Ukrainian version of the site, where language meta tags were in Russian for key sections. Moreover, a lot of information materials previously posted on the site needed to be revised to optimize them with relevant keywords.

Read more about each of the problems:

• Duplicate Main Pages: Duplicate pages were found, which led to duplicate content and negatively affected the positions in the search results.

• Website Loading Speed: The analysis of the website loading speed revealed significant delays. Slow loading negatively affects the user experience and can lead to a deterioration in search results, as search engines prefer more optimized sites.

• Linking Language Versions: The lack of a clear connection between the Ukrainian and Russian language versions of the site, lowered the site's ranking.

• Inconsistencies in the Ukrainian version: The lack of correspondence between language meta tags and actual content on the Ukrainian version of the site had a negative impact on the relevance of pages in search engines.

• Content optimization: Many existing informational materials needed to be further optimized in terms of keywords and the relevance of the content itself to the queries.

How we promoted the project

1. We conducted an in-depth technical audit of the site and formed a detailed technical task for the programmer and content managers of the resource. The highest priority tasks were formed:

   • Set up redirects at the domain level.

   • Improve website performance.

   • Compress media files on the site.

   • Correct the linking of language versions (Setting up the default Ukrainian version of the site + Setting up the modal window for selecting the page view language).

   • Generate a URL URL.

   • Improve server performance + search for causes of 503 errors on the site.

   • Implementation of AMP pages.

2. We analyzed the current structure of the site and made recommendations for its improvement. We made recommendations for expanding the site using tags on the site.

3. We collected the relevant semantic core.

4. We clustered the semantics.

5. We created technical specifications for page optimization and implementation of optimized meta tags (title, description, H1) for the main sections of the site.

6. We developed a strategy for working with the blog, and monthly drafted terms of reference for writing high-quality feature articles;

Results.

During the 6 months of active promotion after the implementation of all technical improvements and optimization, the site received a significant increase in organic traffic:

As you can see, there was a surge in attendance in March-April 2023:

Technical corrections to the website were completed.

1. There were trending news items, such as: "From April 1, all prescription drugs will be sold by electronic prescription" and "Power will be cut off in Dnipro and the region on Monday"

   

Site positions:

• Top 1 - 8% of the total

• Top 3 - 18%

• Top 5 - 28% of the total

• Top 10 - 42% of the total

Priority section Dnipro News Dynamics of positions from January to July 

It was interesting for our team to work on this project. Previously, we have already had several information projects in promotion, a case study on the promotion of another information portal can be found on our website. Currently, the main technical errors have been eliminated, so we are working on writing and optimizing traffic materials on the site to scale organic traffic.