Lasunka TM is a leading ice cream producer in Ukraine. The company has been on the market since 1997, has developed more than 120 types of ice cream, and has been recognized by consumers both in Ukraine and internationally.
Objectives.
Ensure a steady increase in subscribers, and increase the level of engagement on Facebook and Instagram pages.
Initial data
At the start of the project, the number of subscribers on the Facebook page was 14,200, and on the Instagram page - 12,500. Posts were published daily, organically gaining about 200-300 interactions.
Stages of work on the promotion of Lasunka TM in social networks
Analysis of business pages on Facebook and Instagram. Development of an advertising strategy
We conducted a detailed analysis of each of the pages. We identified the content that had the most positive response from the audience of subscribers. Current errors were found and eliminated. We developed an advertising strategy based on the KPIs stated by the client and an advertising plan to achieve them. The strategy was based on regular contests on social networks, the development of new creatives, and the promotion of posts on Facebook and Instagram to new audiences in all regions where Lasunka TM is represented.
Developing creatives for subscription advertising campaigns for a Facebook page
Developing advertising creatives for social media feed engagement campaigns.
Working with audiences
Different types of audiences were collected and processed depending on their interests, geolocation, age, and other parameters. The most engaged was the audience of women aged 25-44, which accounted for 45% of the total audience that interacted with the ads. Uniform engagement was observed among men aged 18 to 55, which amounted to 27% in relation to the female audience.
Results.
The total increase in subscribers on the Facebook page amounted to 17,407 subscribers, including 13,268 advertising subscriptions.
Dynamics of subscriber growth on the Facebook page.
During the 6 months of work with the advertising campaigns, more than 2,000,000 accounts were reached, more than 6,000,000 impressions were made, and more than 5,000 unique visits to the Alaska website were received.
The increase in the number of subscribers on Instagram amounted to 17,100. The number of interactions under the posts increased to 400-800.
Cooperation with TM Lasunka continues to this day.