Cowboy Art is a company that produces outdoor signage, decorates shopping areas, and brands vehicles. The company has been operating for 13 years and started with a small garage, and now operates all over Ukraine, having completed more than 7000 projects. At the time of the application, the company had a website that was created about 10 years ago and now neither visually nor technically satisfies the owners, as it was made with technical errors and is not adapted for mobile devices.
The problem.
Currently, all customers come from word of mouth, and new orders are tied to personal sales by business owners.
The circle of customers who come mostly remains in Dnipro.
The current website does not bring new customers.
Solution.
To create a new website to replace the old one with technical features that will attract customers from search results. This solves 2 problems at once: automating customer acquisition and expanding the customer base.
Prototyping
We create a prototype within a few days and immediately show it to the client. We fix the understanding of the task and make sure that we are going in the right direction. The client accepts the prototype with minor adjustments. We move on to the next design.
Service pages
Since we create a page with unique content for each service, the entry point for most customers will be the product page. Therefore, it should contain answers to the main questions that customers ask when they contact the company. At the preliminary stage, we have already collected and processed the data that we are now using.
Information Center
We wrote 10 articles with keywords for the blog. When users enter their queries in Google, they will find the new Cowboy-Art website, and this is the first step to making them customers.