Service: Corporate Website Development
Technologies: Laravel (backend), Nuxt.js (frontend)
Industry: SaaS / HRTech
Client Location: USA / Ukraine
Website: amploo.io
About the Client
Amploo is a modern SaaS platform offering a full suite of tools for effective team management — from time tracking and leave management to internal communication, learning, organizational charts, and knowledge base.
The product targets companies with 50+ employees who want to unify HR processes, communication, and automation in a single ecosystem.
Client Request
The client approached us with a request to develop a website from scratch that would:
present Amploo as a modern all-in-one solution for businesses;
be fast, technically sound, and SEO-optimized;
allow future content scaling (adding pages, modules, languages);
include marketing landing pages for each product module;
look great on both desktop and mobile devices.
Our Approach
1. Structure & Prototyping
Together with the client’s team, we developed an information architecture that covers all product modules, includes pricing, integrations, and case study pages, and leads users to the main CTA — booking a demo.
2. Design
We designed the interface with SaaS trends in mind: clean layout, brand color accents, clear hierarchy, and ease of navigation.
3. Technical Implementation
We built the site using Laravel and Nuxt.js, which enabled:
high page load speed;
flexible content management via a custom admin panel;
easy scalability without compromising performance;
server-side rendering (SSR) for SEO optimization.
4. SEO Optimization
SEO was a priority from day one: clean markup, speed optimization, microdata, lightweight images, and individual landing pages for each module.
Results
The site was delivered on time — just 6 weeks from kickoff.
Average page speed score: 95+ (Google PageSpeed).
The client receives demo requests organically — without paid ads.
The structure allows easy expansion with new modules, pages, and languages.
Client Feedback
“We’re very happy with Idea Digital’s approach — fast, efficient, and with a clear understanding of SaaS products. The website has become our main marketing asset. Thank you!”
— Kate Scherbak, Marketing Manager, Amploo