ChronoStyle is a store selling luxury watches and jewelry in Dnipro. A new website, without content, with a product catalog structure.
Duration of work: 1 year 6 months.
Objective: to increase the authority of the site and promote the site in the TOP 10 of Google for selected key queries.
What was done:
Competitor analysis.
Technical audit of the site.
Collection of the semantic core of the site and its clustering.
Internal optimization of the site (writing title, description, h1, canonical, etc. meta tags).
Writing relevant content for category pages according to the terms of reference.
Placement of optimized texts on the promoted categories. We developed a strategy for increasing the link mass.
Link building (getting backlinks from relevant websites).
Developing a strategy for increasing the link mass with the help of crowdsourcing and eternal links.
Creating a blog page for the store on the Medium.com blog platform
Results of SEO promotion of a luxury watch boutique Chronostyle
At the start of the promotion, there were no key phrases in the search results. In 1 year and 6 months, the number of key phrases in the search results increased to 14,712.
* Growth of key queries during the period of SEO promotion
The site was optimized for the collected semantic core, and content and metadata were added to the category pages, which increased the number of search phrases in the search.
*Increased visibility in Google
As a result of website promotion by key queries, we have received positive dynamics of visibility in Google's organic search results.
Growth of positions in Google by the core queries
Below is a part of the queries that took the top positions in the Google search engine.
Growth of organic search traffic
In 1 year and 6 months, traffic increased from 0 visitors to 435 unique visitors per month. The figures are growing by 20-30% every month.
Increase the clickability of your snippet.
CTR is an indicator of the effectiveness of the clickability of your ad or website in search engine results.
We added micro-markup and special characters to search snippets. As a result, we have a positive growth trend in the CTR to 1.4%.
The sale of luxury watches and premium jewelry belongs to a highly competitive niche, in which a CTR of 1.4% is considered good.
*Increased the click-through rate of the site
Created an additional increase in the link mass
To further work with the site, and in particular with Link Building, it was decided to create a virtual company blog on the Medium blog platform. By creating a virtual blog on Medium and posting materials with links to our website, we received a steady increase in the trusted link mass. This gave us the opportunity to raise our keyword rankings.
*site trust metrics medium
Project conclusion
We have developed an optimal linking strategy and made competent internal linking, which allowed us to reduce the promotion budget. In the process of website optimization, we received more than:
1530 links from relevant websites;
300 crowd links;
60 links from regional directories;
20 links from specialized publications and websites.
The growth of the link mass was gradual and natural. The donor sites have high traffic, credibility, good trust indicators, and an active audience.
* Increased link mass
By diluting the link profile and optimizing the main categories, we managed to increase the relevance of the Chronostyle website and bring it to the top positions in search results.
The project is ongoing.
