Conversion is one of the main keys that helps to make money online. Often, entrepreneurs are not satisfied with the conversion rate of their resources, but fortunately, this figure can be easily increased. There are several simple methods to increase the conversion rate of an online resource:
№1: Use a landing page or landing page
In this case, you need to create a landing page that represents only one goal. For example, the goal may be to obtain contact information, sell a product, or provide a consultation. You need to remember that all the elements that are placed on this page should work to achieve one goal that you originally chose. Studies show that the conversion rate of a high-quality landing page is at least 2-5% higher than that of a regular website.
Read also:mistakes you shouldn't make when creating a landing page
When creating a landing page, you need to consider the following factors:
- The headline should be catchy and memorable;
- The page should contain a special offer - promotions, discounts, sales;
- The page should contain all the necessary information for the transaction;
- The page should not contain unauthorized external links;
- The page should be strictly designed according to the formula: 1 page = 1 goal
№2: Reduce the amount of information
This option is quite simple - you need to stick to minimalism in everything. You should leave on the page only the information that will really be of interest to your customer. For example, buyers are often interested in reviews, payment, delivery, or return terms, and they hardly pay attention to the "partners", "read also", and so on. This means that these items should be abandoned.
Another factor that hinders the transaction is long forms to fill out before ordering. For example, in order to order a product on a website, a buyer needs to answer 5-10 questions, including the most common ones: "How did you hear about us", "How do you rate our website", and so on. These and other irrelevant questions should be removed, leaving only "full name" and "contact phone number" or "e-mail" depending on the specifics of the product.
№3: Encourage the customer to come to you
The best argument when choosing a product is its quality, flexible warranty system, and transparency of the entire business. For example, to increase conversion, you need to add the following documents to your website:
- Product quality certificates;
- Licenses from suppliers;
- Diplomas and awards for participation in prestigious competitions;
- A copy of the registration documents confirming the legality of the organization's existence and the identity of its owner;
- Address and photos of the office (facade), warehouses, etc;
- In the contact section, include not only a mobile phone number but also a landline. Studies show that this move automatically inspires trust among customers, creating confidence that you are not a one-day company, but a serious organization;
- Links and screenshots of the company's mentions in the media (links to articles on the Internet, videos of TV materials);
- Customer reviews and video testimonials, preferably recognizable.
№4: Pay attention to the text posted on the website
When filling the resource, you need to remember the main rule: you need to talk to the consumer clearly and to the point, without water and unnecessary poetic or satirical elements. Proposals should be simple, short, and as clear as possible. They should contain a clear and unambiguous call to action. For example, instead of "Our chocolate will send you to the world of heavenly pleasure and give you a moment of happiness," it should be "Buy chocolate."
It is also worth remembering that all texts should not be written from your side: "We offer you...", but from the consumer's side: "You buy".
№5: Make your design simpler and clearer
When creating a website, remember that the issue of combining colors and geometric elements is secondary. The functionality and simplicity of the resource should always come first. You should do everything to make the ordering process easier. To do this, the “Add to Cart” button should stand out from the crowd. Remember, the best design is the one that is not visible.
